Double 11 has just ended and a big wave of express delivery is on the way. As in previous years, there are still a large number of users who have carried out "treasure-stabbing campaigns", and the turnover of new records reached RMB 120.7 billion. However, a new partner in the field of digital products this year seems to have a good performance - VR.
With the development of the VR industry, more and more users have begun to pay attention to, experience and even purchase VR devices. The sales volume from the "local-class" HTC Vive to the "variety of" mobile phone VR boxes is also accumulating, and the market scale is also increasing. Expanding. However, the first difficulty faced by many users after purchasing a VR device is how to use the VR head display. What is the use of the VR head display? If you purchase a PC VR headset, most “fever-level†users will choose to download (purchase) games for experience on platforms such as Steam VR (in addition to some users and business units buying devices for development, content creation, etc. ). In contrast, the more "lightweight" mobile phone VR box will become a "decoration" for the user after eating fresh food because of "deficient content."
Really feel the VR brought about the realistic, immersive experience, then let the VR head to eat gray is about equal to "stormy heavenly things." Just as a "new product category", users will indeed face the embarrassing situation of having no content to see and no games to play after they get their own VR headset. Although many heads-up have their own apps and app stores, the content is still limited. Therefore Xiaobian recommends five good APPs for everyone to let you see a more exciting virtual reality world.
Must not be missed - Stories
Although Google Spotlight Stories is the few applications recommended by Xiao Bian today, with the least content (the most concise page), but it is the most representative boutique! If you want to know what is the real VR content, then Stories is definitely a Can not miss the application.
Google Spotlight Stories
Each story in Stories tells a story about a 360° video, where the user can watch it with the VR headset, or swipe the screen on the phone and rotate the phone to watch it. At present, there are 8 video contents in the redesigned application, new content is also on the line (in addition to the old content may also be updated), the screen is beautiful, really is suitable for all ages.
In these contents, the video titled "HELP" must not be missed. This may be the first real-life VR movie to be taken by the film. Directed by Justin Lin, director of Speed ​​and Passion, starring Sung Kang. The final market for the entire film is also only a few minutes, but this only a few minutes has cost millions of dollars.
HELP
Compared with many of the panoramic videos we currently see, "HELP" not only moves the camera frequently (in accordance with the previously planned trajectory, and slides on the ropeway), but also collects real scenes and objects and uses CG effects to create a real city. Realistic scenes, cruel monsters, panicked crowds, and stunning visual effects are all enough to convince you that you are in Los Angeles where monsters are attacking!
Los Angeles in HELP
In addition, although Stories contains "video" content, it also includes some interactions. After the user moves to the corresponding area by turning the head (mobile phone), the story will develop accordingly, increasing the interest.
Recommended experience platform: iOS
Interactive experience video - VR hits
VR hotspot is one of the mainstream VR video content platforms. It has in-depth cooperation with many hardware manufacturers. In addition to video distribution services, VR hot broadcast also introduces original content and launches “real story†VR movies. In the user experience process, you can choose according to your preferences and decide on the development of the story.
Content, VR hot broadcast is also very comprehensive, in addition to VR panoramic video, there are also more familiar with the user 3D theater mode. That is, with the help of split screens, it will provide viewers with a movie viewing experience sitting in a theater, and there is still a gap between panoramic video content and experience. However, combined with the current VR film shooting costs are too high, it is difficult to promote and other factors, this "VR VR film" is still more suitable for market demand.
Thanks to in-depth cooperation with many VR head-display companies, VR hot broadcasts are also widely supported in hardware devices and can be adapted to the vast majority of head-mounted displays on the market. After wearing the head display, the user uses the head-eye tracking technology to select (head is the mouse), which is very convenient.
Recommended Platform: iOS, Android
The Transformation of Traditional Video Platform——Youku VR
Youku is not unfamiliar to everyone. Youku VR is a “product†produced by Youku after its entry into the VR field. There are a lot of excellent VR video content and there are 3D movies produced after “VRâ€. It is worth mentioning that in the Youku VR, a lot of platform content is brought together, and there are also many VR contents provided by users independently, which are very rich, and the range of user options is also relatively wide.
After switching to VR mode, Youku VR interface is very simple and content is outstanding. It is worth mentioning that even if the user does not use a smart phone, a panoramic video can be watched on the player on the PC, but at this time, a mouse is needed to drag the screen.
In addition to Youku, there are also many video sites in the VR field. These mature video platforms show “convergence†advantages in terms of content, but at the same time competition in some big IP may be even fiercer. Even original video content will form a more obvious competitive relationship. If such a powerful "transformation product platform" can ensure continuous high investment in VR, it is possible for users to experience more excellent VR film and television content.
Recommended platforms: iOS, Android, Windows
Massive Content - Orange VR
Orange VR is also one of the well-known VR play platforms for users. It brings together high-quality VR video, high-definition 3D movies, and many other types of content, covering VR video live broadcasts, concerts, sports events, panoramic tourism, and quadratic yuan content.
In addition to video resources in Orange VR, there are some VR game applications. Although the current mobile gaming experience is not as good as the PC, it can also be used as a starting point for novice users. After all, the cost of experiencing PC VR games still has a high threshold for individual users. Especially with the growing maturity of Google's Daydream platform, Android-based mobile-end platforms will usher in a burst of VR applications in the future.
Orange VR also encourages users to share and share. Although VR users do not form a scale at present, it is because of this that most VR users today are professionals or their own “playersâ€. They also have a clearer understanding of the advantages and disadvantages of VR. Can give developers a lot of valuable evaluations and suggestions.
Recommended Platform: iOS, Android
Hard and hard are prepared - Storm mirror
Compared with the above several applications, Storm mirror has its own unique label - both hard and soft. The display device of the storm mirror has reached the fifth generation of products. After the OTG function is added, the combination of hardware and software is even closer, and the user interaction is more natural and smooth.
In terms of content, Storm Mirror has two APPs that require the user to pay special attention: Storm Mirror and Storm Mirror Pro, but not only on and supporting the fifth generation devices. Storm mirror equipped with a handle for the product, so add an extra interactive way, from the perspective of the development of many companies after the defensive line, such as the auxiliary peripherals such as the handle to enhance the VR experience is still very important.
In the Storm Mirror application, the content resources are also very comprehensive, covering many contents such as movies, games, and so on. At the same time, in terms of equipment support, Storm mirrors are compatible with many third-party headphones in addition to their own devices.
Recommended Platform: iOS, Android
(Author: smile Zhiwei)
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