Ten years overlord will be replaced by OLED stronger than LCD?

The year 2016 is drawing to a close, and throughout the year, the main theme of singing in the television industry is undoubtedly "who will dominate the future." Indeed, television display technology seems to have reached a time node in 2016, symbolizing that the front-end technology in the future will continue to mature, OLED, quantum dots, HDR, and laser television are in vain. They intend to open up boundaries for themselves and occupy the mainstream of the future. market. This situation has also made liquid crystal, the big brother of the rivers and lakes, feel unprecedented pressure.
Recall that ten years ago, LCD began to emerge, gradually invading the mainstream market. Consumers are very interested in this kind of ultra-thin and power-saving products, and at the same time, they have a very good image quality. In the end, LCD TVs became out of control and became the only overlord in the display industry for 10 years. They also succeeded in replacing CRT TVs. Ten years later this year, the industry-recognized revolutionary display technology of the second era, OLED (Organic Light-Emitting Diode), is expected to dominate the next era of display.
LCD TVs took about 4-5 years to completely replace the CRT, and OLED technology has only gone through a short period of three years from discovery to product launch. Many people think that OLED is still not a climate, LCD TVs will also Continue to occupy the mainstream market in the next few years. However, the speed of development of OLED technology seems to have surpassed our expectation. The stubbornness of good product rate has been well cured. OLED TV products on the market have also gradually been recognized by consumers. It is reported that in the North American market, the proportion of OLED TVs exceeds 70% in 55-inch and 65-inch TVs.
Currently, the OLED lineup is continuously expanding. In addition to the brand, upstream panel makers are also gradually increasing, led by South Korean panel maker LG Display, and BOE, a mainland panel maker, has also spent 10 billion yuan to build an OLED panel factory in the first half of this year. Japanese companies can be said to be in the forefront of the LCD era, but in the OLED layout is facing the attack of Chinese and South Korean manufacturers, in order to catch up with the OLED era tickets, the Japanese panel maker JDI also decided to jointly develop and produce OLED panel JOLED. All indications indicate that front-end manufacturers are actively deploying and developing OLED technologies, and OLEDs have become increasingly dangerous for LCDs.
OLED advantages over LCD OLED (Organic Light-Emitting Diode) organic light-emitting diodes have been recognized by the industry as the next generation of revolutionary display technology. It possesses the unparalleled physical advantages of LCD technology, self-luminous characteristics, color truth, and zero delay. , unlimited contrast, extreme ultra-thin, flexible display and other features. We all know that the LCD itself does not emit light, and it needs the support of the backlight. Therefore, light leakage is unavoidable, and it cannot display real black color. It will also cause natural smears such as screen smearing and poor color performance.
Compared with the LCD technology with complex structure, OLED display technology does not need the support of the backlight, so the structure is very simple, the body can naturally achieve the ultimate ultra-thin, the thickness of the thinnest OLED TV on the market is only astonishing 2.57mm (LG Signature玺Printed G6 TV). As the major television brands have matured their OLED technology, OLED TVs are expected to achieve a thickness of less than 1mm in the future, which is beyond the reach of LCDs.
Since OLEDs do not require a backlight, colors can be displayed natively. Due to the influence of the backlight system, the LCD screen is obviously affected by the backlight source, just as the screen is forcibly marked with a strong light, which affects the performance of the picture quality itself. In other words, the existence of the backlight not only affects the black field (dark details) of the LCD product, but also has a negative effect on the picture from beginning to end. It can be said that the backlight system of the LCD TV is the culprit of the destruction of the picture quality. At the moment, QD TVs in the market can't get rid of the ills of the LCD itself.
Apart from physical characteristics such as self-luminescence, no delay, infinite contrast, extreme ultra-thin, and flexible display, OLED technology also possesses the natural advantage that the extreme viewing angle picture is not distorted, that is, a very wide viewing angle. Television products are the focus of home entertainment and serve the entire family. Therefore, the performance of viewing angles is very important. Our Zhongguancun online evaluation room has used OLED TVs and LCD TVs to make comparative evaluations, and the test results for visual angles are clear at a glance.
In fact, OLEDs were questioned in the early days of their birth. The yield and service life of the OLEDs caused consumers to worry about them, and it was also the main reason that OLEDs were not rapidly popularized. However, by August this year, the yield of OLED screens has exceeded 80%, reaching 85% in November, which is an ideal figure. To know that the OLED panel yield has increased dramatically in only two years, it is the fastest in the history of display technology. It is necessary to know that the initial rate of LCD products in the development period is less than 50%, reaching the current level of 85% for 10 years. as long as. At the same time, the current usage time of OLED screens has exceeded 50,000 hours. If you look at 8 hours a day, you can watch 17 consecutive years. It can be said that the problem of life span has also been well resolved.
The rapid development is an important factor for many manufacturers to be optimistic about OLED prospects. At present, the domestic brands Skyworth, Konka, and Changhong have joined the OLED camp and have all launched OLED TV products. Japan's Panasonic, Europe's Metz, Grundig, Vestel, Olufsen will also be their flagship OLED TV models. The reason why many manufacturers are full of enthusiasm for OLED is because OLED is not only a symbol of high-end, it is also a symbol of a brand's technical strength.
Since 2016, the good news for OLED has become more frequent. With the continuous improvement of the OLED industry chain, human beings are moving towards the era of DOT (Display Of Things), which also gives OLED unimaginable development. Space, we can see OLED display technology anywhere in the gym, car, home, hotel, etc. In addition to display screens, OLEDs also appear in new technologies such as VR and AR. The dashboard and central control screen of the car are extremely suitable for adopting OLED technology. Even the front and rear taillights of the car also have the application of OLED technology.
OLED display technology has anywhere, any form, and no boundary of the three core elements, full of infinite possibilities. The advanced physical characteristics allow OLEDs to be unlimited regardless of location, variety of existing forms, unlimited development space, and so on. Any imaginable thing will happen, and the old LCD technology is limited by various influences. Currently it is not suitable for the needs of the new era. OLED has completely replaced the LCD has entered a countdown!

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