Lighting back to the store?
Some time ago, Alibaba and the State Administration for Industry and Commerce's "spoken water" came without any warning. Although it was quickly shaken, it was revealed that with the popularity of mobile internet, the problem of counterfeiting faced by e-commerce is urgent, quality and brand are doing. E-commerce must pay attention to the issue.
In addition, there are also issues concerning the orientation of the Internet by relevant state departments. Obama has returned to manufacturing. Does the domestic transfer of several major Internet companies have deeper meanings?
Alibaba and the State Administration for Industry and Commerce's "Betta" ended, and a number of American law firms overtook Ali to the court. The crisis that Ali encountered even made many people lament that the Internet has become thinner and has begun to "return to physical stores." The voice.
In the LED industry, e-commerce has also become the most talked about topic in the industry. LED walkers are almost a recognized trend. But what kind of effect this platform can achieve, there is no clear concept in the industry.
"As far as the current stage of LED development, e-commerce will not be the mainstream of the LED lighting industry." Insiders said. Although this year's "Double Eleven" LED lighting companies have made proud achievements in e-commerce, but in the details, e-commerce sales are mainly based on standardized products, such as bulbs, lamps, etc., but LED The forms of lighting are diverse, and more value is reflected in the design and installation. E-commerce does not have the corresponding advantages.
Xiao Guowei, president of Jingke Electronics, believes that e-commerce must be one of the channels, but it cannot completely replace traditional channels. Because the e-commerce channel will definitely involve more product quality and market maintenance issues.
In fact, the products on the e-commerce platform can sell good results, and the sales volume of traditional lighting brands such as Opus and Buddha Photo is the most advanced, and the brand value is vividly displayed here.
However, “If there are no differentiated products and services, the brand advantage will not continue to be competitive.†Tian Hao, director of the Industrial Design Division of Shenzhen Rococo Industrial Design Co., Ltd. believes that the mobile Internet is only an entry point, how to provide traditional product providers and Linking content providers and user experiences is a key to determining the success of e-commerce.
2015 is the age of branding. Whether it is a physical store or the Internet, sticking to the brand and sticking to the initial heart is the long-term development of LED companies.
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