Changhong push artificial intelligence voice TV what exactly is the intention?
Discussions about who will be the frontrunner in the next stage of the television industry have continued for a long time. There is a general view in the industry that in the era of smart TV, Internet companies have taken advantage of it and believe that this advantage will continue to be maintained, and they are not optimistic about Changhong, Skyworth and other traditions. TV manufacturers, and many "genetic" theory to question the transformation of the traditional home appliance road. On July 28th, Changhong, a veteran TV maker, released a new generation of artificial intelligence voice TVs, the CHiQ 55Q3R. It focuses on artificial intelligence voice operation, and achieves 3 seconds of voice operation. The 55-inch price is as high as 8,297 yuan, which is much higher than similar smart TVs.
So, can Changhong regain the top spot in the television industry with artificial intelligence voice?
The future of artificial intelligence in the future of smart TVs
Nowadays, the mainstream smart TV in the world is embedding the Android operating system into the TV hardware, and then incorporating living entertainment products such as movies and games into the entire ecosystem. Users complete many Internet operations through the remote control. However, in Changhong's view, this belongs to the former artificial intelligence stage: real artificial intelligence has not yet fully integrated into its hardware products.
In this 55Q3R, Changhong canceled the concept of remote control for the first time, users can directly control the TV through the voice, the system can identify the identity of the user according to the voice, to achieve 3 seconds of fast command response, and to recommend personalized content for the user.
Previously, smart TVs were operated via a remote control. The system could only recommend individualized content on a family basis. Artificial intelligence could not be used in a TV operating system. Abandoning the remote control completely performs voice operations intelligently, which fundamentally changes the traditional human-machine interaction operation mode through infrared remote control. The voice course directly controls the system and subverts the operating habits of the conventional television.
In the logic of Changhong, the application of human-computer interaction and artificial intelligence has not yet been fully applied in traditional hardware televisions and smart TVs at this time, and the entry of artificial intelligence means that the entire television industry will be fully promoted to real ones. In the era of artificial intelligence, Changhong clearly wanted to become the throne of retaking TV kings.
Although the former author believes that smart TV is still in the era of artificial intelligence at the time, and Changhong as a model to analyze the artificial intelligence voice to promote the significance of the entire artificial intelligence television, then what is the real era of artificial intelligence TV?
First, the function of television will be further extended
Today, no matter how the smart TV is revised and defined, its basic application scenario is still basically limited to "home entertainment." Internet companies are grabbing the smart TV market and occupying home entertainment scenes. However, when artificial intelligence is fully applied to television, television will become a "central control center" based on the family.
For example, in this case of Changhong 55Q3R, in terms of product usage scenario logic, in the short-to-medium-term, Changhong will have the following layout in voice operations: 1. The user's voice can be directly stored as an ID by the system; 2. The operating system can be extended to achieve multiple voice scenarios Multi-intelligent control.
Therefore, the ambition behind the release of artificial intelligence TVs by Changhong is the entire family life intelligence field. If normal promotion of Changhong's artificial intelligence layout will be suddenly seen.
Second, TV will have a strong learning function
The recent Alpha Go victory over Li Shishi has proven the ability and potential of artificial intelligence in learning. The real artificial intelligence TV can be regarded as an excuse for artificial intelligence. Through the television's own learning mechanism, it can simulate the thinking of individual users. This will put user requirements ahead and realize full artificial intelligence in the television field.
Although the difference between "artificial intelligence" and "smart" is only one word, the meaning is completely different. The latter only enters resources into the system through the Internet and does not realize the intelligent matching of resources, while the former subverts the traditional smart TV. Defined to integrate artificial intelligence learning into television.
Therefore, this time, the Changhong 55Q3R has solved the human-computer interaction problem of artificial intelligence TVs through artificial intelligence. The next step is to systematically upgrade the system based on artificial intelligence. The system will have strong learning functions and provide users with personalized services.
When Tiege and his friends talked about the 55Q3R's breakthrough in artificial intelligence, many people were puzzled. Most people think that the initiator and leader of artificial intelligence television should be Internet companies with Internet genes, not Changhong, a traditional TV manufacturer. So why did AI choose Changhong?
First, with advanced hardware manufacturing processes
Internet companies do more choices of TV OEM mode, as the enterprise is only responsible for the development of the ecological and software, outsourcing the hardware manufacturing process. This will result in two major problems: 1. OEM factories are more struggling to cope with production, and the R&D of front-end hardware technology is lagging behind, which is also the main reason for the Internet TV multi-patch software ecosystem, and there is not much difference in hardware; In the smart TV era, hardware and software must be deeply integrated, and operating system legacy devices will be distributed throughout the hardware. It is difficult for companies that do not have deep integration with hardware to develop artificial intelligence televisions.
Changhong, on the other hand, is a veteran TV manufacturer that has accumulated many television manufacturing processes and experiences during its decades of development. This time, the 55Q3R not only achieves deep binding of software and hardware, but also has many advantages in terms of hardware: 8.8mm fuselage, 38402160 resolution equipped with Android 6.0 system, both in terms of hardware and software have strong product advantages.
Second, open operating mentality
TV companies in the Internet often want to use their own Internet advantage to create a closed-loop ecosystem, and then use the ecosystem to achieve long-term profitability. The biggest problem with this model is that ecology is too central to self-products and it is not conducive to the healthy and orderly development of the entire ecosystem.
Changhong, on the one hand, has set up an artificial intelligence R&D team on its own, and on the other hand, it has also cooperated with the industry and outsiders with an open mind. For example, the products of HKUST, Tencent, Dolby, and Ulead Pollock improve the entire Changhong in voice and content. Smart ecology.
From the perspective of business competition, although smart TVs are in full swing today, we must also face the threshold of smart TVs, which have been drastically reduced by so-called OEMs and ecosystems. On the one hand, the competition for smart TVs has become fierce, and smart TVs also have great Competitive risks, on the other hand, such as Changhong jumping out of the limitations of traditional smart TV, artificial intelligence voice involved in artificial intelligence TV companies can quickly seize the next stage of harvest market.
The future of smart TV is also variable here.
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