LCD panel prices ushered in the second round of price increases, TV prices will continue to climb
After a round of unprecedented and fierce price wars, the profits of color TV products have been squeezed by the “excellent†Internet. Recently, they have been affected by the rising cost of upstream components. The thin color TV industry can no longer sit still, and the industry immediately sounded a "sound up": the price increase of the color TV is almost "like the arrow, and has to send."
LeTV
A few days ago, LeTV TV announced that the price of each of the 40-inch, 43-inch, 50-inch, and 55-inch models was raised by 100 yuan, and the price of each of the 65-inch models was increased by 300 yuan. The price increase was affected by the rising price of the upstream panel. This is LeTV's second TV price increase after September. In addition, the market research institute IHS announced that the latest November panel price also shows that 40-inch, 43-inch, 55-inch, 65-inch and other large-size TV panels have risen by more than US$10 in a single month, indicating that the supply chain's kinetic energy is not reduced. .
LCD panel supply request
The reasons for this round of price increases: First, the fourth quarter of each year is the peak season for panel sales, and the demand for TV manufacturers has increased. Therefore, for panel prices to rise, TV manufacturers can only passively compromise. This year's main reason is that Chinese and Korean brand manufacturers are aggressively pulling goods;
Second, due to the impact of production capacity, the supply of TV panels is very tight, especially in the 40-inch and 65-inch medium and large-size TV panels, so the price in November rose by another 10 dollars, with an average increase of 5-8%. As far as the current trend is concerned, the price will continue to rise for a short period of time.
It can be seen that the price of TVs in multiple sizes has risen because the price of the panel has risen sharply, and the manufacturers are unable to digest the cost of the price increase before they are passed on to consumers. In addition, the offline channel is still a big winner in the previous period, the sales of products, the proportion of sales is still higher than online stores. What is more noteworthy is that the popularity of smart TV has reached a new high, which has exceeded 85%. The share of non-smart TVs is getting smaller and smaller, and the feature-rich smart TV has become the first choice for consumers.
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