On July 12, 2016, the 2016 China Smart Display and Innovation Application Industry Conference and the CRC China TV Industry Quarterly Research Conference, jointly organized by China Electronics Industry Association and AVC, was grandly held in Beijing. . The theme of this conference is "The Classics of Zhihui and Beyond the Screen." While making inventory and predictions for the Chinese color TV industry in the first half of 2016, the topic of “big screen smart display†is closely related to the assembly of competent authorities, research institutions, complete machine companies, and TV software companies, centering on product, user experience, and channel development. Key hot spots, interactive exchanges, in-depth discussion.
At the same time, this conference will give a grand recognition to the most influential new products and technologies this year. Among them, the still-Super TV W55 stood out and won the “2016 Innovative Product†award, while the CanOS operating system won the “2016 Innovative Technology†award. Looking at the two awards for products and technology, it has become the star of this event.
See still Super TV W55 won the "2016 innovative products"
See still CANOS operating system won the "2016 innovative technology"
"2016 innovative product" certification
"2016 innovative technology" certification
At the conference, the color TV mainstream brand manufacturers and channel executives conducted in-depth analysis on the color TV industry development trends and changes in brand patterns and other hot spots. Ovid Cloud Network (AVC) report shows that in the first half of 2016, global color TV shipments were 100 million units, a slight increase of 0.1% year-on-year. In the uncertain global political economy, the Chinese market continued to boom. In the first half of 2016, the retail volume of the color TV market reached 23.51 million units, an increase of 6.9% year-on-year; retail sales amounted to 71 billion yuan, a year-on-year decrease of 4.0%. According to statistics, in the first half of 2016, the penetration rate of smart TVs was 79%, the activation rate of users reached 87%, the number of active users of smart TVs was 38 million, and the duration of single use of APPs was 53 minutes. Smart TVs will become the main entrance of the living room Internet. .
As a rookie of the Internet smart TV industry, Vice President of Global Zhida Cheng Zhi shared the keynote speech “Let's See the Great Quality Entertainment Players†at the conference. Cheng Zhi said: See still as CIBN own terminal brand, the main is the super experience, through high-quality picture quality and sound effects, rich content and applications, let the product technology, intelligent, build a better smart TV, Allow consumers to "see" super experience. At present, we are still building a super eco-industrial chain layout through content, platforms, channels, and end-users. Focusing on the overall layout, we still have terminals such as Supersonic TV, Ultra Sound Blaster, and Super Cloud Box. Equipment, at the same time, is still looking at smart home is also in full swing layout.
Interview with Cheng Zhi, Vice President of Global Zhida
Global Zhida is an innovative high-tech enterprise focused on the R&D and manufacturing of Internet smart terminals under CIBN, the owner of Internet TV licenses and its operating partner, Guangdong. The CAN brand was born on May 26, 2015, and it has been more than a year since. After one year of growth, the team at Shangshang has become a professional team with more than ten years of experience in the industry and more than one hundred people. It has formed its own content ecosystem service system, and its super-powered TV has covered nine product lines in the 32-85 segment. With 11 product models, it fully covers the high school, the low end, and also has smart home, super cloud box, super sound tyrants and other products; not only that, but still has a sound logistics and after-sales service system. At present, the domestic online channel construction has been completed, and 1,000 offline experience stores will be completed by the end of the year. It can be said that it took a year to go through a 10-year road, and it has created a strong brand.
According to Cheng Zhi introduction, from September 15, 2015 listed, as of July 1st, the number of viewing hardware is still exceeded 350,000, this year's sales will exceed 1 million units, to 2018 will complete 10 million users set objectives. Look not only has high-quality end products, but also has high-quality content services. We have successfully cooperated with Tencent, Sohu, Youku, Tudou, PPTV and other strong video content providers to create the largest web content group; at the same time, we also cooperate with South Korea SBS, CJ, US NBC, AMC, Starz, Lionsgate, Disney, CBS , Sony, British BBC, Italy GiglioTV, France LuxeTV and other overseas video content for exclusive cooperation, to create the largest outsourcing of copyright libraries, to achieve global distribution; In addition, watching is still in the process of rapid development will also be extensive in-depth content, such as copyright Operations, film and television drama investment, column play self-control, etc., to create their own unique high-quality differentiated content, to provide users with full and unique, with its own characteristics of powerful video content resources.
Cheng Zhi, vice president of Global Zhida, said: We will continue to provide high-quality products, use the latest, fastest, and most complete content to provide users with super-experiencing, super-value services, and ingeniously polish each and every one. TV, casting the highest quality.
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