Under the tide of hardware debacle, Ant sees the start of VR+ Baotuan plan

The development of VR is not a bottom-up user demand stimulus, but rather a large amount of capital injected into the market. Since 2014, VR has gradually attracted the attention of a large number of investors. By 2016, all major VR startup companies are looking for VR's “detonation”. "Some points," Depending Technology has received extensive attention from the industry. Angels won 18 million investment from Yajie Angels and Chuang Dongfang. At the end of 2014, it received US$10 million in investment from Sequoia Capital, and it gained 300 million yuan from the high end of 2015 at the end of 2015. The round of financing, in the early stage of the development of VR with a large influx of capital, IMS also made products with higher recognition in the industry, such as VR helmet ANTVR KIT, VR glasses “machinery”, and ant sight cameras.

In the first two months of hardware precipitation, in the first half of 2016, the technical system and industrial structure in the VR field have been preliminarily formed. It is basically certain that the VR consumer market will rapidly erupt in the second half of the year. This will be a watershed for domestic VR startups in the first half of this year. It directly determines the key point of the company's survival. However, starting in 2016, the capital market is not optimistic about VR hardware, even circumventing hardware startups.

At the previous T-EDGE summit of titanium media, many investors from China and the United States also said that they are not optimistic about the project in the VR hardware field because the hardware threshold is not high (http://). Ant, CEO, also realized that the overall situation of VR hardware will soon be settled. He said, “In 2015, relatively large international companies have already completed the layout of hardware. The next industry will focus on the content. The offering is like the touch screen mobile phone is still in its infancy. It needs a phenomenon-level game like "Angry Bird" and "Fruit Ninja" to further open the application of a touch screen mobile phone." June 2015, Ants released the world’s first virtual reality online game at the E3 Games in Los Angeles.

However, it seems that Ant did not realize at that time that VR games could not be quickly recognized by consumers even though hardware was not widely used, although there were also developments such as "Ant Dark-Gold Coin Warfare," "Juice Master," and "VR." "Target" and other mobile games, and even cross-border development with Didi to imitate the super-IP "Star Trek" game "interstellar shuttle", but did not achieve the idea of ​​the government's tentative "fizzle market."

However, the ant's efforts in terms of content were not games at first but video content. In January 2015, Ant Vision Xu Jinglei's new film conference "There is only one place we know" made a smart wearable virtual reality movie experience society. In July of the same year, in cooperation with China Vision Television, the film "New Step by Step Startle" virtual reality conference was held. Explosive IP is also the target of ant sighting. In 2015, Antvision teamed up with the Forbidden City to create the VR version of Wenyuan Pavilion, which will soon be available to visitors in the Forbidden City. Of course, at the time, Ant did not abandon the development of hardware devices. In November 2015, Antvision cooperated with Lenovo, LeTV, and other vendors and the OSVR platform. Among them, the joint release of Le Limter as VR glasses integrates VR split-screen technology into the bottom layer of the system and connects with Le Lemon X3 mobile phone to achieve cross-platform viewing of video content; and cooperation with OSVR allows IMS-compatible helmets to be compatible with the OSVR Alliance. Members' game resources. LeTV, who has always talked about ecology, has not neglected the concept of VR. Li Wei, LeTV's director of VR, believes that Ant's undistorted optical solution can solve mobile content capture and viewing. Therefore, at the end of 2015, LeTV and IMS have cooperated and developed. The mobile version of the VR helmet, and with mature products - VR camera, supporting LeTV's UGC VR content.

At the same time, Zhai Zheng is also reflecting on why those small mobile games on touch-screen mobile phones can become explosive models and feed back the touch screen mobile phone market. He finally understood that the bottleneck of VR was content quality. He said, "In the industry, there are only some games that are packaged directly from abroad, and some very rough demos are also very poor for the user's experience." Therefore, Ant Vision had to technically compensate for the lack of content. Poor experience and capital speculation have caused the public's expectation of VR to be too big. Many people are reluctant to pay. The ruling party believes that the offline experience hall is the basis for VR user training and directly determines whether VR can quickly enter into millions of households. Therefore, ants cooperated with the choice and started to establish VR Park in May this year. They jointly developed and launched the VR game "Never Breaches," trying to change the current lack of content in the domestic VR game market, and extremely lack of user stickiness. The core technology is the holographic deck technology (HoloDeck) and hardware solutions that antvision developed to achieve a wide range of location tracking, and the offline VR experience hall has been open to the public on May 31st.

Seizing hotspots is one of the ways that startup companies continue to innovate. The most popular way to survive is the recent broadcast. Ants has already cooperated with the live-view platform, pepper, and ants provide VR technology support and provide pepper ant as VR glasses and ants as VR. The camera and pepper live VR area went live on June 4 and Liu Yan was the first star anchor in the VR area. In addition, Ants also selected the European Cup as a hot issue and cooperated with CCTV5's European Cup live broadcast. Ants saw hardware and software apps such as VR cameras and mobile phone helmets. CCTV was responsible for content shooting and production, and conducted VR live on the European Cup. .

The current lack of content in the VR industry has always been a bottleneck restricting the development of the industry. Whether it is a game or a live broadcast platform, these cross-border cooperation can also enable IMS's VR products to quickly enter the market and achieve better liquidity. Ant, CEO, said that in 2016, Antvision will invest more money and energy, and provide partners with partners with more high-quality virtual reality experience.

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