LED lighting companies want to do e-commerce, how much do you know today's Taobao Tmall?
Marriage is like a besieged city. People outside the city want to rush in. People in the city want to rush out. I think the same is true for Taobao Tmall. Some people enter, some are out, some are doing well, some are doing poorly.
Now I have to enter 3 conditions in Taobao Tmall.
1. You have to have a product advantage. That is to say, we usually say that the supply chain is very powerful. If you can reach an agreement with the manufacturer next to you, the manufacturer will give you the support and price support. I think you can try it, of course, if you have relatives that are manufacturers, that's better.
2. You must have some financial support. This year's Taobao and the following Taobao are not saying that you can sell the products on the shelves, you need to pay for promotion to have traffic. As for why? Because Taobao's traffic is slowly encountering bottlenecks. Competition is still increasing, so you have to have some circulating funds to meet the previous two. This is why the rise of online loans has been so fast in recent years. In fact, it also caught the pain point of e-commerce.
3, you have to have more than 3 teams, one knows how to operate. One knows how to promote, one knows the source of supply. Then I think I still have a chance to be a corporate store.
The 6 status quo of Taobao Tmall
1. How far can the price war go? If you still want to continue to take the low-cost goods route this year, I suggest that you plan early, the low price will inevitably lead to low cost and low quality. This is contrary to the original intention of the Taobao Tmall platform, so this type of shop is definitely not far away. Even if Taobao Tmall doesn't hit you, as the paid promotion gets higher and higher, the staff costs are getting higher and higher. Product quality monitoring is not checked, and the last injury is still yourself.è¶ There is still a year to plan to make adjustments early!
2, e-commerce dividend period has passed, 16 years will be the best precipitation time for Taobao, Tmall business sales, remember that sales, not how much you sell. That's why the 15-year-old legend wants to brush the store level, because the higher the sales, the higher the store level. If you attended the meeting of the Taobao waist merchants at the end of last year, you will know. How to determine the waist business? Is it better to judge by sales? You can see your store with Taobao sales. Thereby obtaining a certain flow support.
3. The e-commerce brushing era will converge. If you still want to use the brush list as the first factor in store operation this year, I think you have gone far. This year's 315 nights will be bursting out of the black industry chain, so Ali should be severely brushed in the near future, this is not a singer.
4. Where is the product with low profit? I just mentioned the reason for the price, and the next step is to make adjustments to products with low profits. Before the listing of Ali, it was completely different from the monitoring room after the listing. Last year, Ali began to increase its efforts to grasp the quality of the products. Made in China is a ground-breaking solution. By connecting with the government and connecting with big companies and manufacturers, the second-person personally goes offline to certify the quality of the products and then label the stores with Chinese-made labels. Then Xiaoji manually gives you open and cost-effective. Amoy buying. Gold coins registration activity entrance. If you have such relationships and channels around you, it is recommended that you quickly get a Chinese-made label to be very good for the safety of the 16-year store.
5. The spread of paid promotion. With the birth of Ali Mom's through train app. The 16-year paid promotion (through train, drilling exhibition) will increase by more than 30%. Definitely. I believe that everyone has tasted this year, and the effect of brushing has been weakened. It is necessary to do paid promotion. It is not meaningful to promote the exhibition too much money. All of them have to open the train. Mammoth through train. There are countless businesses that burn hundreds of thousands to millions of dollars a year, which is why the most expensive car in the world is a through train. All the important points to remember are that products without profit are destined to go a long way. 16 years, even if you support the past, have you thought about 17 years? 18 years? 19 years? Shops want to have long-term sustainable development must have a profit to support!
6. Taobao has grown to 13 years now. All slowly take the formalization route, such as the news that everyone saw before, to collect taxes from the seller. In fact, this is nothing new. Then you think about the current C store to upgrade to the corporate C store. Why upgrade the enterprise C store? I believe everyone knows.
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