TCL and German high-end home brands realize cross-border cooperation
On July 14, China’s television industry first opened its doors and for the first time achieved cross-border cooperation with German high-end home furnishing brands. On the same day, TCL and Schelbach Home held a "high-end manufacturing, zero distance" in Beijing - TCL QUHD entered the home and Germany-China high-end home strategic cooperation and media communication meeting. The two sides signed a strategic cooperation agreement, and announced that TCL QUHD as a high-end TV product formally entered the Hillbach home, and the two sides will focus on product placement, sales cooperation, high-end experience-based scene creation, product design exchange, high-end brand building and other dimensions Full depth cooperation.
Market watchers pointed out that the cooperation opened a page of high-end market for Chinese TV products. Facing China's emerging high-end market with huge potential, TCL will partner with European high-end home furnishing brands to build a new high-end experience marketing model for high-end home appliances in the high-end home environment through QUHD Quantum Dot TV and Hillbach Home Products. The concerted detonation of the high-end consumer market. For Chinese TV brands, this is also the first time that European high-end home furnishing industry has sold olive branches for the first time to achieve cooperation with top European home furnishing brands, to talk about global high-end markets with a higher attitude, and to effectively promote the gradual rise of Chinese manufacturing in the global high-end consumer market. .
Amazing! TCL perfectly matches Hillbach home
All along, German furniture is synonymous with high-end, high-quality and enjoys a good reputation all over the world.
According to the reporter's understanding, Hillbach home is built by Germany's Hillbach family with more than 40 years of design experience. It is the leading brand of solid wood furniture manufacturing in the world. From selection to design, to manual polishing, every link reflects German excellence. His attitude has repeatedly won the "red dot" design award and he has obtained a number of certifications such as the German furniture brand and the EU eco-management. It is a rare item in the furniture brand and can be regarded as the Patek Philippe of the furniture industry.
Roma Schneider, the co-founder and global purchasing and development director of Schilbach Homes, made a special trip from Germany to the Beijing event, signed a strategic cooperation agreement with TCL on behalf of Schilbach Home, and co-founded FLEMMING, Vice President of TCL Multimedia and General Manager of Innovation Center. The opening of the TCL QUHD Quantum TV to Schilbach home. Mr. Andre Schilbach, Head of Homebach’s Home Furnishings, also sent a blessing Video, which fully reflected the heightened emphasis placed on the cooperation by Mr. Schilbach. According to the introduction of Roman Schneider, in the European market, Hillbach home has been successful, and the Chinese market is the core of the current development. At present, 16 exhibition halls have been built in China and it is expected to increase to 20 by the end of the year.
“TCL is our best partner to develop high-end market.†Roman Schneider said at the scene that TCL brand, product and design have reached the level and requirements of the global high-end consumer market, and complement each other with Schilbach home. According to its introduction, TCL, which ranks among the top three in terms of sales volume in the world and ranks among the top TV brands in China, is highly influential in both China and the world. Its products excel, whether it is in the core display technology leading, or selection of materials, people feel the spirit of a dedicated artisan, which is why Schaerbach chose to cooperate with TCL after the global scan. In addition, from the early establishment of the French industrial design team "倜傥" stunning global, to FLEMMING introduction of the Nordic minimalist design concept, TCL continued high-end accumulation in TV design and inheritance of the European minimalist design style, the accuracy of the global design trend Grasping is also an important reason for German partners to favor.
Attack! TCL's high-end strength
Chen Bingfeng, marketing director of TCL Multimedia China Sales Co., Ltd., pointed out that the choice of cooperation with Hilbach homes is based on its tremendous influence in the global high-end market, as well as the high degree of match between the two companies in the brand and product concepts. In this cooperation, on the channel, TCL's latest high-end product, the QUHD C2 series, will enter the Hillbach home store and expand TCL's high-end channels. On the product, both parties will carry out product design exchanges and integration, so that TCL's high-end product design will be mainstreamed into Europe and America. Closer, sales, from time to time, will jointly organize sales activities and large-scale experience activities, according to different user groups put forward targeted programs; brand, to achieve the mutual implantation of related products, mutual promotion, improve the TCL in the high-end population coverage And influence. In the future, both parties are expected to jointly develop a larger market, including online and offline integration, and jointly develop forces in the cultivation of high-end user groups and customization of personalities to lay a high-end image of TCL TV.
On the spot, with the unveiling ceremony, the first batch of TCL QUHD Quantum Dot TVs stationed in Hillsborough's home was officially unveiled.
Roman Schneider said that to create a high-end elegant home environment, in addition to good furniture, a good TV is indispensable, TCL QUHD presents a high quality, minimalist tone, and Shelbach home with a heavenly match .
It is reported that QUHD is a high-end new product launched this year by TCL. It is equipped with the best light-emitting materials that humans have discovered so far - quantum dot display materials, and TCL's exclusive and patented brilliant image processing engine, ecological HDR and other top technologies. Improving the quality of Audio and video to the best level in the world, and every process, every detail, is the highest standard, as with Schilbacher.
Recently, the domestic authoritative data from Territor's laboratory revealed that the core indicators of TCL QUHD products have been disdain for the entire industry, with the color gamut coverage ratio (DCI-P3) being the highest value in the large database and peak brightness exceeding the industry average of 77.9%. The color brightness exceeded the industry average of 26%, and the acoustic frequency response surpassed the industry's 97%.
At the scene, Roman Schneider also had an in-depth dialogue with TCLLFEMING and Director of the TCL Multimedia Innovation Center Chen Qingyi. FLEMMING pointed out that TCL high-end TV has always insisted on the inheritance of simple and fashionable design styles, conforming to the trend of the evolution of global high-end home design to simple style. Through this cooperation, it is possible to integrate the design essence of TCL TV and Hillbach Home Furnishing to bring surprise to the high-end market. Chen Qingxi said that the respect for nature, the intransigence to superb quality, and the response to the demanding needs of high-end users are the greatest commonalities between TCL and Hilbach.
Breaking! Another new approach to experiential marketing
“At home in the evening, open the global application of TCL QUHD, find a Hollywood blockbuster, and lie on top of a comfortable home-made wooden chair on the Hillbach home floor. Simply and easily enjoy a luxurious and elegant lifestyle.†TCL Chen Bingfeng demonstrated the life scene of TCL QUHD Quantum TV and Shelbach Home.
According to Chen Bingfeng, whether it is on-line or off-line, the current TV market lacks a place of experience that is truly suitable for high-end people. This cooperation has created a new idea for experiential marketing in the high-end home environment. By creating a unique and high-end experience place, high-end people can intuitively feel the charm of TCL TV and truly realize the depth of channels, target groups and product collocations of the two partners. get through.
Observers pointed out that the choice of the top German home brands to cooperate with Chinese TV brands is not only their need to force the Chinese market, but also the reason why TCL’s enormous strength in the global home appliance market is recognized. For China's high-end brands, it is a major breakthrough, reflecting that the TCL brand and products have reached the top consumer markets in the world. In addition, under the influence of the current Internet economy, the TV market is flooded with low-end products with poor user experience. TCL’s innovative sales model not only expands the market size and volume of business, but also dares to break through and develop high-end new products. Channels, and exploring new models in the sales of high-end products, have great positive significance for improving the competitiveness of the industry.
“The high-end market is worth a trillion new blue ocean, and TCL and Shelbach Home Furnishing joint forces will push China's manufacturing to a new peak.†Observers pointed out that with the concept of consumption from the past pure pursuit of low prices, to pursue With the transformation of high technology and high quality, high-end consumer groups are rapidly rising. The TCL has won the trust of the world's top brands, effectively demonstrating that the charm of Chinese manufacturing is going abroad, becoming a cutting-edge force that affects the global high-end market, and is expected to win the attention and favor of more high-end people around the world.
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