With the rapid development of IPTV and OTT, how far can cable TV go?
At present, the decline of cable TV users and the gradual shift of people's IPTV (television TV, China Unicom TV, China Mobile's Internet TV) and OTT boxes have become an indisputable fact. In the context of triple play, what is the difference between the three? If it is you, what will you choose?
Cable television
Cable TV has been used in China for more than 20 years. From the earliest “analogue TV†to the “digital TV†with the set-top box installed on the market, several households gather together to see a family buy a color TV set, and now “to mention the cable must turn their eyesâ€, cable TV has certain advantages. There are also considerable deficiencies.
Advantages: Radio and television products, central video channels, video channels and local channels in Taiwan are very full; cable signals are stable, watching programs smooth; home elderly have formed a habit of using cable TV, suddenly replaced more difficult to adapt.
Disadvantages: not only expensive, but also price! Since the upgrade of analog televisions to digital televisions, not only has the set-top box been charged, but what is even more unpleasant is that a television must be equipped with a set-top box, and each set-top box will only receive money. One can imagine how many complaints the ordinary people have.
IPTV (television TV, China Unicom TV, China Mobile's Internet TV)
In the past two years, voice and traffic services of telecom operators have been hit by Internet applications such as WeChat. In order to explore new business growth points, operators are eyeing the “Internet TV†cake and using their own broadband and fiber-optic connections. The advantages have started to develop IPTV services.
Advantages: Free of charge for paying the cable; Open broadband network, free IPTV box; Not only can watch traditional TV channels, but also on-demand Internet video; Provide time shift and look back function.
Disadvantages: When you really open IPTV, you will find a lot of "overlord terms", such as: After application must be guaranteed access to the network, or pay 500 yuan, the box has hardware damage and then paste 300, which is not finished, Every month must be used once, otherwise you will be deducted 10 yuan per month. You must say that I just don't pay. Operators now have real names, and there are always ways; In addition, IPTV generally does not receive the central 3, 5, 6, 8 sets... In short, the three monopoly brothers have the final say.
OTT box
Like IPTV, OTT boxes have developed rapidly in the past two years. Ali, LeTV, Xiaomi and many other traditional television manufacturers have exerted themselves. Smart TVs and smart boxes provide services based on the Internet, as long as they are available on traditional TVs and on the Internet.
Advantages: Massive resources, download a third-party application market, security on all kinds of TV software, live TV, video on demand, games, K songs all mention; In addition, free, free, free, important things to say three times.
Disadvantages: Compared with radio and television signals, Internet signals sometimes appear unstable; at the peak of the Internet, watching live broadcasts and on-demand broadcasts will require the use of OTT to upgrade the network. At present, the policy is not clear and there may be banned risks.
to sum up
Looking at the advantages and disadvantages of cable television, IPTV and OTT boxes, we believe that although there are two loyal groups in middle age and old age users, the trend has already gone. If young people cannot be captured through more innovative means, they will only be able to see The user goes down year by year.
IPTV relies on the background of the three major operators and will inevitably have faster development than now. In today's dominance of WIFI, which family is not China Unicom, telecommunications, mobile customers? Sending free boxes to the office network can not only watch live broadcasts but also watch on-demand broadcasts. Why not?
Of the three, OTT TVs and boxes are actually the most market-based and innovative. Based on the technical background of the Internet companies and the insights into the needs of users, their development has more room and more imagination. With the popularity of hardware devices such as smart TVs and smart boxes, OTT users in the future will certainly have explosive growth.
In the face of IPTV and OTT attacks, how far can cable TV go in China? The specific answer is not known, but today's situation has become a reality. If Radio & TV does not make more efforts, it will only be farther and farther away from its own users.
Cable television
Cable TV has been used in China for more than 20 years. From the earliest “analogue TV†to the “digital TV†with the set-top box installed on the market, several households gather together to see a family buy a color TV set, and now “to mention the cable must turn their eyesâ€, cable TV has certain advantages. There are also considerable deficiencies.
Advantages: Radio and television products, central video channels, video channels and local channels in Taiwan are very full; cable signals are stable, watching programs smooth; home elderly have formed a habit of using cable TV, suddenly replaced more difficult to adapt.
Disadvantages: not only expensive, but also price! Since the upgrade of analog televisions to digital televisions, not only has the set-top box been charged, but what is even more unpleasant is that a television must be equipped with a set-top box, and each set-top box will only receive money. One can imagine how many complaints the ordinary people have.
IPTV (television TV, China Unicom TV, China Mobile's Internet TV)
In the past two years, voice and traffic services of telecom operators have been hit by Internet applications such as WeChat. In order to explore new business growth points, operators are eyeing the “Internet TV†cake and using their own broadband and fiber-optic connections. The advantages have started to develop IPTV services.
Advantages: Free of charge for paying the cable; Open broadband network, free IPTV box; Not only can watch traditional TV channels, but also on-demand Internet video; Provide time shift and look back function.
Disadvantages: When you really open IPTV, you will find a lot of "overlord terms", such as: After application must be guaranteed access to the network, or pay 500 yuan, the box has hardware damage and then paste 300, which is not finished, Every month must be used once, otherwise you will be deducted 10 yuan per month. You must say that I just don't pay. Operators now have real names, and there are always ways; In addition, IPTV generally does not receive the central 3, 5, 6, 8 sets... In short, the three monopoly brothers have the final say.
OTT box
Like IPTV, OTT boxes have developed rapidly in the past two years. Ali, LeTV, Xiaomi and many other traditional television manufacturers have exerted themselves. Smart TVs and smart boxes provide services based on the Internet, as long as they are available on traditional TVs and on the Internet.
Advantages: Massive resources, download a third-party application market, security on all kinds of TV software, live TV, video on demand, games, K songs all mention; In addition, free, free, free, important things to say three times.
Disadvantages: Compared with radio and television signals, Internet signals sometimes appear unstable; at the peak of the Internet, watching live broadcasts and on-demand broadcasts will require the use of OTT to upgrade the network. At present, the policy is not clear and there may be banned risks.
to sum up
Looking at the advantages and disadvantages of cable television, IPTV and OTT boxes, we believe that although there are two loyal groups in middle age and old age users, the trend has already gone. If young people cannot be captured through more innovative means, they will only be able to see The user goes down year by year.
IPTV relies on the background of the three major operators and will inevitably have faster development than now. In today's dominance of WIFI, which family is not China Unicom, telecommunications, mobile customers? Sending free boxes to the office network can not only watch live broadcasts but also watch on-demand broadcasts. Why not?
Of the three, OTT TVs and boxes are actually the most market-based and innovative. Based on the technical background of the Internet companies and the insights into the needs of users, their development has more room and more imagination. With the popularity of hardware devices such as smart TVs and smart boxes, OTT users in the future will certainly have explosive growth.
In the face of IPTV and OTT attacks, how far can cable TV go in China? The specific answer is not known, but today's situation has become a reality. If Radio & TV does not make more efforts, it will only be farther and farther away from its own users.
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