The medium-sized localization rate exceeds 70%, and the backlight market slows down.

The backlight market, which was once dominated by Japanese and Korean giants and Taiwanese companies, has undergone earth-shaking changes. In the medium and large size backlight field, the localization rate has exceeded 70%. Even in the small and medium size backlight market, domestic enterprises also occupy 30%-50% of the market space.

According to the statistics of the High-tech Research Institute LED Research Institute (GGII), the domestic LED backlight market reached 25.9 billion yuan in 2015, an increase of 3% compared with 2014. GGII expects that the growth rate of the backlight market in 2016 will still be within 5%.

At present, many companies are looking at the scale and profit margin of the LED backlight market, and they are beginning to flood in. There is no doubt that the market competitiveness will continue to increase in the future.

Li Cheng, deputy general manager of Guoxing Optoelectronics, believes that the LED backlight market space is already full, although the cake is so big, but each company is still trying its best to seize the share.

As we all know, the more intense the market competition, the greater the change in product prices.

“In 2016, the price of mobile phone backlight and TV backlight will decrease. It is expected that the price of TV backlight will be reduced by 20%, and the price of mobile phone backlight will even drop by 30%. However, the total demand has not changed much because The price will be lowered, and the overall output value will also decline." Quan Jinsong, vice chairman of Zhaochi, told Gaogong LED.

For LED backlights, product performance is a powerful tool to increase competitiveness. In the eyes of the industry, the current hot CSP, in terms of product performance, can meet customer needs, ensure product performance parameters, achieve long-term use of light efficiency requirements, will soon be outbreak in the field of backlight.

The CSP set has a small size, a large illumination angle, strong current drive, good heat dissipation performance and high reliability. It is very suitable for the backlight and general lighting market.

Quan Jinsong said that CSP's application in the backlight field has begun to occupy market share, matching EMC with cost, and can make the cost performance higher. In addition, the number of uses and the number of uses can be greatly reduced, thereby reducing costs.

Affected by the price decline caused by fierce domestic market competition and the decline in gross profit margin, the revenue of LED backlight companies in 2015 generally fell into a stagnant or even declining situation.

According to financial report data, the revenue of Zhaochi's LED business in 2015 was 794 million yuan, a slight increase of 6.54% year-on-year.

Another large and medium-sized backlight company Ruifeng Optoelectronics' 2015 large and medium-sized backlight business revenue was 285 million yuan, down 11.11% from 2014.

In 2016, with the tightening of LED production capacity, the market has recovered. After the end of the first quarter, the performance of many companies has increased significantly, and gradually emerged from the shadow of the market downturn.

Jingdong Electronics Vice President Song Dong said, "Jingke Electronics' first-quarter backlight sales increased 40% last year - about 50%. After successfully cooperating with domestic TV giant Skyworth last year, in order to further improve product performance, this year will In cooperation with major international companies like Philips, we continue to grow bigger and stronger in the field of backlighting."

In addition, many industry insiders said that in the past few years, the backlights will be in fierce competition. The future competition is a contest between capital, efficiency and R&D between enterprises. This is both a challenge and an opportunity for enterprises.

Since the opportunity comes, it will cater to opportunities in time. Quan Jinsong said, “In 2016, Zhaochi will lay out the backlight market from three directions. First, it will obtain high-end market share from suppliers such as South Korea and Taiwan. Second, it will develop products in the high-end direction. Third, further improvement. product quality."

As the market demands for LED backlight products such as quality, performance, stability, and luminous efficiency are increasing, the domestic backlight market is gradually maturing. Correspondingly, the market share of Taiwan, Japan and South Korea will gradually decrease.

GGII senior analyst Li Shengfa said that from the LED backlight market, the localization rate will continue to improve. In 2016, the domestic backlight market will have room for improvement within 5%. The Taiwan market will decline, and the Japanese and Korean markets will remain basically the same. Overall, the backlight market is basically flat.

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