Multiple factors restrict LED export companies from becoming more differentiated?
Recently, more and more LED companies have begun to explore overseas markets. For a time, exports have become a new direction for the development of the LED industry. The industry pointed out that due to the micro-difference between individual companies such as capital chain strength, quality control and technological innovation, LED export enterprises are moving towards differentiation.
“In 2014, the second phase of the EU Energy Efficiency New Regulations will be implemented. LED lamps with an energy efficiency index above 0.2 can enter the EU market. After entering this stage, the EU will conduct more spot checks on LED lamps, and domestic LED exports will increase. Will face real pressure.†A large LED exporter in Xiamen said that especially in the past two years, only the simple product assembly, and the lack of their own patents and technology LED manufacturers will be further pushed to the corner of the export market. ".
In the view of Dandan, the head of Wuxi Huazhao Germany, there are two types of export enterprises in the European market, which will occupy a considerable advantage: one is that export enterprises can compare the prices of LED lamps to civilians on the basis of homogenization. It is even lower than its peers; the second category is that LED export companies have higher technical content or unique designs, which will be favored.
This means that in the future, LED export enterprises will be divided into two main directions. First, through large-scale production, while ensuring quality, control procurement and operating costs, occupy the mainstream market; second, positioning high-end, production with high added value LED products, although small in volume, have little competition and high profits. In addition, the sales of branded products are less affected by the economy, and orders are relatively stable.
In fact, due to the changes in the economic environment at home and abroad, the low-cost advantage of China's LED industry exports will come to an end in the next five to ten years.
Zhang Yansheng, deputy director of the Guangdong Provincial Bureau of Quality and Technical Supervision, believes that China's LED industry exports should participate in global economic cooperation and competition, and establish new advantages. From the perspective of competition mode, it should be changed from OEM mode to independent production mode, from price competition. The model shifts to a differentiated competition mode, realizing the transformation of technology content and value-added capability from low-end to mid-to-high end.
“In 2014, the second phase of the EU Energy Efficiency New Regulations will be implemented. LED lamps with an energy efficiency index above 0.2 can enter the EU market. After entering this stage, the EU will conduct more spot checks on LED lamps, and domestic LED exports will increase. Will face real pressure.†A large LED exporter in Xiamen said that especially in the past two years, only the simple product assembly, and the lack of their own patents and technology LED manufacturers will be further pushed to the corner of the export market. ".
In the view of Dandan, the head of Wuxi Huazhao Germany, there are two types of export enterprises in the European market, which will occupy a considerable advantage: one is that export enterprises can compare the prices of LED lamps to civilians on the basis of homogenization. It is even lower than its peers; the second category is that LED export companies have higher technical content or unique designs, which will be favored.
This means that in the future, LED export enterprises will be divided into two main directions. First, through large-scale production, while ensuring quality, control procurement and operating costs, occupy the mainstream market; second, positioning high-end, production with high added value LED products, although small in volume, have little competition and high profits. In addition, the sales of branded products are less affected by the economy, and orders are relatively stable.
In fact, due to the changes in the economic environment at home and abroad, the low-cost advantage of China's LED industry exports will come to an end in the next five to ten years.
Zhang Yansheng, deputy director of the Guangdong Provincial Bureau of Quality and Technical Supervision, believes that China's LED industry exports should participate in global economic cooperation and competition, and establish new advantages. From the perspective of competition mode, it should be changed from OEM mode to independent production mode, from price competition. The model shifts to a differentiated competition mode, realizing the transformation of technology content and value-added capability from low-end to mid-to-high end.
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