According to the latest report released by market research firm IDC, the sales of the wearable device market in 2015 will increase from 26.4 million last year to approximately 72.1 million. The data of CCS Insight, another research company, is more optimistic. According to its latest report, Global Wearable Devices Forecast 2015~2019, shipments of wearable devices will reach 245 million units in 2019.
This data undoubtedly brings confidence to the industry.
Wearables began in 2012, and the appearance of Google Glass made 2012 the "first year of wearables." In the past three years, as a portable accessory with some computing functions, which can be connected to mobile phones and various terminals, the "family" of wearable devices has been flourishing, including watches, wristbands, glasses, helmets, clothing, school bags, crutches, etc. A variety of forms, product variety is dazzling.
The post-80s and 90s, which are more interested in new technologies, are the mainstay of the purchase of wearable devices. To this end, I have to mention a cartoon that I have seen most after 80s and 90s, called Detective Conan. In this animated film that began in 1995, as a detective, Conan's glasses can be used to locate and track, and the function is shared with the location in the mobile map today.
So the question is, how much practical value does the glasses with such functions have in reality? After all, not every consumer is a detective. This is precisely the problem that wearable devices need to face up, adding the original ordinary living accessories to some computer functions, but are these functions really needed by consumers? Moreover, these functions are often duplicated with existing mobile phone functions, and even require the cooperation of mobile phones.
In fact, many wearable devices have fewer features and experience, and the level of technology is not competitive with other similar electronic products.
Low-end products such as bracelets that display motion data do not function much more than sports apps in mobile phones. While high-end products such as smart watches have limited battery life, when a watch needs to be recharged every day, it is self-evident that consumers experience this experience.
Wearable devices tend to be more expensive than similar electronic products or similar life accessories. The quality of many wearable devices is mixed, adding some electronic products and simple functions to the original living accessories, and changing the brand with wearable device functions, the price immediately rose.
Consumers often do not need to purchase such new products for the first time, but for the pursuit of fashion. Because of the features that wearable devices have, smartphones are mostly available and even more convenient to operate. And when consumers become less sensible about this thing, will they continue to buy the next generation of products?
In the year when "Detective Conan" was released, Bill Gates mentioned the Internet of Things technology in the book "The Road to the Future," but it did not arouse much at that time. Wearable devices are based on IoT technology, but this technology did not start in 1995 and has become an important technology for smart living.
In the high-tech field, not a company that develops a new technology and captures a new market can succeed. Because the success of a technology and corresponding products depends not only on internal conditions such as technology and capital, but also on the external environment. It is like the popularity of private cars, and mobile maps will not succeed.
In the past Internet technology innovations, there were many forward-looking high-tech enterprises or products, “before the dawnâ€, and used up the funds before the market conditions matured, exhausting resources. Rather than saying that they are not in time, it is better to prematurely push products that are not yet mature and have not yet completed the matching layout to an unpredictable market. The same applies to wearable devices.
Internet of Things technology, including wearable devices, will be an important technology for changing economic life in the future. What companies need to do is not to rush to occupy a market with many variables, but to continue to polish products and make products more capable of hitting consumers. Demand point. The combination of wearable devices and the Internet of Things and big data is the most attractive place for future development. Some experts pointed out that wearable technology will be an important technical approach to medical change, and wearable devices will become an indispensable resource in the health field.
Therefore, wearable devices are still in their infancy today, and who can develop into a market giant depends on who is really on the market.
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