Healthcare boom, ADI Rio dominates territory
Electronic enthusiasts news : Whether it is from the investment strength, sales growth rate, market share, or from the ADI global specialized healthcare (Healthcare) market and product development team and the local focus on the healthcare market and application team building can be seen The supremacy of the healthcare market in ADI.
"In the overall strategy of ADI, the healthcare market is in a very prominent and crucial position, and its performance has maintained rapid growth. In time, in 2012, semiconductor shipments in certain industries were not particularly ideal. ADI Medical Electronics The market's business volume still maintains a good growth momentum. "Wang Sheng, marketing manager of the ADI Asia Pacific medical industry, emphasized that" more importantly, ADI has its own clear vision strategy and pragmatic and effective execution strategy in the healthcare field. "
Figure Wang Sheng, marketing manager of Asia-Pacific medical industry in ADI, pointed out that in the field of medical electronics, ADI has been and will continue to provide products with differentiated and competitive advantages.
In the intelligent era, how does ADI achieve healthcare innovation?
With the continuous maturity of the medical foundation and the promotion of interconnection technology, home, wireless, and portable are the inevitable development trends of medical care equipment. In order to meet the market demand, ADI is voicing new ideas and adhering to the path of innovation and development of healthcare. Wang Sheng said that while ADI continues to increase its investment in the application of traditional electronic medical equipment, it continues to add more investment in many emerging medical electronics fields, such as fitness equipment, portable / wearable monitoring equipment, remote health monitoring equipment and Medical imaging equipment, etc.
(1) ADI's core technology helps medical care to move towards mobile and wearable
The intelligentization of medical electronic products must be one of the development directions in the field of medical electronics. From the technical level, sensor technology, analog and mixed signal processing technology, wireless transmission and data processing technology will be important core technologies for intelligent medical treatment. A typical case of the combination of domestic portable smart terminals and medical electronics-one of the ADI customers Zhongwei Laikang Technology Development Co., Ltd. "Dr. Xin" remote ECG monitor (also known as health mobile phone). The product has real-time ECG monitoring and blood pressure, blood sugar, blood lipid and exercise data upload and management functions. The AD8232 analog front end based on ADI single-lead heart rate monitor can better meet these characteristics.
In the picture, the "Dr. Heart" remote ECG monitor of Wei Lai Kang Technology Development Co., Ltd.
With the rise of mobile health (Mobile Health), wearable medicine and telemedicine will undoubtedly become a hot industry in 2013. Wang Sheng said that wearable application products are no longer at the "talked" level. At present, ADI is popular in monitoring products, sports equipment (such as watches, shoes) and hearing aid products. The field launched a series of semiconductor products suitable for wearable medical needs. In addition, with the tremendous demand for remote equipment and home medical treatment, ADI's telemedicine, especially its portable medical equipment solutions (such as: personal movement monitoring (pedometer, fall detection, etc.), heart rate monitoring and electrocardiogram ECG) system) not only provides performance-level chip-level products, but also provides users with actual demonstration systems and reference designs.
For the field of motion detection, including pedometers, fall detection for the elderly, and calorie measurement worn during physical fitness, ADI recently introduced the ADXL362, a MEMS accelerometer with the lowest power consumption in the industry. The ADXL362 can reduce system power consumption and has important features to improve system-level efficiency. The specific parameters are shown in the figure:
Figure the industry's lowest power consumption MEMS accelerometer ADXL362
In addition, to meet the requirements of ECG signal conditioning for emerging fitness equipment, portable / wearable monitoring equipment, and remote health monitoring equipment, ADI launched a low-power, single-lead, heart rate monitor simulation for various vital sign monitoring applications Front End (AFE) AD8232. At the same time, ADI's ADuCM360 / 1 series microcontroller products based on the M3 core in the future will also be of great use in such wearable health care products.
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