The hot football element is equipped with high-end home appliances, Inter Milan logo inlaid quality refrigerator, on July 13, Inter teamed up with Beko Becker to release a new collector's version of the refrigerator, and will be exclusive sales in Suning. This refrigerator is a custom-made new product for fans. The trip of the three parties has opened up cross-border cooperation in the three major fields of home appliances, sports and e-commerce.
At the meeting, Fan Zhijun, Vice President of Suning Retail Group, Zhang Kangyang, Director of Inter Milan Football Club, Zafer Üstüner, President of Asia Pacific, Becker Electric, and Song Jinping, President of Becker Electric Greater China attended the event. Inter Milan legendary goalkeeper Toldo also sent the video. Blessing to celebrate the successful launch of the Inter Milan custom refrigerator.
C2B Customization + Fan Economy Suning Becker Opens Cross-border Cooperation
In the 2018 sports year, Suning relied on its superior sports resources and joined hands with home appliance brands to launch C2B reverse-customized personalized home appliances. At the event, a football team was promoted by Fan Zhijun, vice president of Suning Retail Group, Mao Yujing, commercial director of Inter Milan Football Club, and Song Jinping, president of Beko Becker Electric Greater China, and finally broke the door to open the Beko Becker collector's refrigerator. Mysterious veil, Inter Milan legend Tildo has sent a blessing to new products and Chinese fans.
With the advantages of Suning's home appliance channel and Beko's quality product features, the exclusive imported version of the Beko Beacon European refrigerator imported from Suning is designed to blend Beko's European minimalist style and Inter Milan's classic. Blue and black elements, successfully injected the football gene into the product; at the same time, equipped with EverFresh + Hengyun fresh function, three international patents to achieve long-lasting freshness of fruits and vegetables for 30 days, antibacterial filter, ion generator and nano antibacterial door seal. Just like the defense line of Inter Milan's solid soup, it won the favor of many Inter fans after it was unveiled. It is also another product of the combination of C2B personality customization and sports fan economy.
At present, Beko Becker has opened more than 1,000 stores in the Suning Tesco platform. Inter Milan's custom-made refrigerators in Suning's stunning start will further deepen the comprehensive cooperation between Beko and Suning, and also release the potential of quality consumer demand. At the same time, it has achieved cross-border integration in the three major areas of home appliances, sports and retail.
Create a sports super IP and let more customized products enter the home
Sports is Suning's super IP, a super-entrance to attract user traffic; football is an important position to develop the fan economy. Mao Yujing, Commercial Director of Inter Milan Football Club China, said that Becker's new custom-made refrigerators show Inter Milan's open and diverse attitude and philosophy as a world-class club. Inter Milan will always be committed to various forms of cooperation with world-class brands. Through the power of football, the concept of healthy living is passed on.
The release of the Inter Milan collector's edition refrigerator is not only a new attempt by Beko Beko in the sports field, but also a new typical case in which Suning deeply understands and satisfies consumers' individualized and quality consumption needs. Song Jinping, president of Bekoe Electric Greater China, said that under the trend of quality consumption upgrade, the demand for personalized customization of Chinese consumers is growing. It is also a four-year World Cup enthusiasm. Beko Becker has released this collector's edition refrigerator for European originals. The imported high-quality home appliances are perfectly integrated with the football spirit represented by Inter Milan.
Fan Zhijun, vice president of Suning Retail Group, pointed out that the exclusive custom-made refrigerators sold by the two parties are the most eye-catching ones in Suning C2B personalized custom products, which makes the domestic million-meter Inter Milan fans have a personality. The selection will also accelerate the popularization and promotion of Suning's subdivided scene-based home appliance solutions, and it is a pity to miss it.
In recent years, Suning has utilized 600 million members of big data to effectively integrate user needs with product development, and continues to establish a C2B reverse customization model with brand owners for precision marketing. At the same time, we will open up our own superior sports resources, and implant 10 billion copyright sports content into the first-line home appliance brand hardware to create exclusive content customization items.
In the future, Beko will take advantage of Suning's powerful O2O channel to continuously adjust and optimize its product structure and customized content supply, and combine Suning's easy-to-sell segmental home appliance solutions to launch more customized custom-made home appliances. The family's one-stop quantitative products allow more and more exclusive and customized products to enter the homes of the people.
Other,Mini Cheap 5km Walkie Talkie,Cheap Light Weight Radio For Outdoor,Baofeng Ham Radio
Guangzhou Etmy Technology Co., Ltd. , https://www.digitaltalkie.com