Kitchen electric pioneers work together to upgrade consumption, health and intelligence to help a better life

Guided by China Household Electrical Appliances Research Institute, sponsored by Global Home Grid and Home Appliances magazine, co-organized by Beijing Zhongyikang Times Market Research Co., Ltd., Suning Tesco Group Co., Ltd. strategic cooperation "Healthy and Beautiful" The 2018 China Kitchen Appliances Summit was held in Beijing on the afternoon of May 29.

Live event

The kitchen has always been the emotional connection of Chinese people's home life, and it is the most important thing for consumers to pay attention to the happiness and acquisition of people's lives. In recent years, as the consumer market has entered a new era, intelligence, health, high-end, and quality have become the mainstream trends leading to consumption. In the past few years, the myth of rapid expansion of the kitchen appliance market has been achieved. For all employees, the intelligent and healthy upgrading of the industry is both an opportunity and a challenge. Entering 2018, the industry as a whole has entered the growth rate shift period. Under the changing market environment, how to grasp the pulse of the industry's beating, how to keep up with the pace of technological innovation is a question that many practitioners have repeatedly pondered, and this activity is also focused on this activity. Explore the topic.

Ge Fengliang, Vice President of China Household Electrical Appliances Research Institute

Ge Fengliang, deputy dean of the China Household Electrical Appliances Research Institute, first addressed the event. He said that at present, holistic, high-end, intelligent and healthy have become the main features of kitchen appliances, and cross-border sharing has become a new development concept of the industry, regardless of From products and services, it is more responsive to the demand for quality and the development of healthy and low-carbon. For the staged bottleneck of industry development this year, he said that in the current situation, we need to clearly understand that although the growth of the industry has slowed down, consumers' pursuit of a better life will not slow down.

Shi Ting, General Manager, Kitchen and Bathroom Division, Beijing Zhongyikang Times Market Research Co., Ltd.

Shi Ting, general manager of the kitchen and bathroom business unit of Beijing Zhongyikang Times Market Research Co., Ltd., pointed out that in the development trend of the kitchen electric appliance industry this year, the performance of the kitchen electricity market in January-April 2018 was the growth rate downshift, the opening pressure, the line The market is declining, etc., but the terminal price of kitchen appliances is still rising, and the product appeal is still upgrading. Light luxury, intelligence, health and integration are the main consumer trends in the future.

Cheng Feng, Deputy General Manager of Beijing Suning Tesco

Cheng Feng, deputy general manager of Beijing Suning Tesco, also said that the age of consumers who buy kitchen appliances is concentrated between 23 and 46 years old. The consumers in this age group are characterized by pursuing quality life, having certain spending power, and accepting new things. Strong ability and strong social attributes. From January to April 2018, Suning's all-channel kitchen appliance sales increased by 40%, higher than the industry growth. Among them, the proportion of online sales increased from 37% in 2017 to 41%, and the O2O integration advantage is further highlighted.

Lu Wei, Minister of Life Appliance Testing Center, China Household Electrical Appliances Research Institute

Lu Wei, director of the China Household Electrical Appliances Research Institute's Life Electrical Testing Center, talked about market access and market supervision, and explained the topics of great concern to companies such as standards and certifications.

Visiting teacher and interior architect of the Central Academy of Fine Arts Song Xinlei

Song Xinlei, a guest teacher and interior architect of the Central Academy of Fine Arts, told everyone that the kitchen design must handle the "moving line". The kitchen and kitchen appliances must also solve new consumer needs in a timely manner, such as convenience, storage space, multi-function, taste, culture, The sense of ritual and so on.

Fang Zongda, Technical Director, Miji Electronic Appliances (Shanghai) Co., Ltd.

Fang Zongda, technical director of Mitech Electronics (Shanghai) Co., Ltd., believes that with the growth of the middle class and the pursuit of better quality of life for consumers, high-quality kitchen appliances will rapidly spread in Chinese families, especially the younger generation. Willingness to buy new brands and new products. At the same time, more and more high-quality imported brands will enter the market in the next few years and are expected to capture more market share.

Chai Cuicui, Engineer, Evaluation Center, China Household Electrical Appliances Research Institute

In recent years, the user experience in home appliances is being more and more mentioned and discussed. The evaluation center of China Household Electrical Appliances Research Institute takes the user experience as the core and carefully selects and recommends home appliances for the majority of users. Cui Cuicui, an engineer at the China Household Electrical Appliances Research Institute Evaluation Center, vividly introduced the user experience evaluation of home appliances for the audience.

Intelligent and healthy is an important direction for the upgrading of the kitchen appliance industry at this stage. This event selected some products and brands that are in the forefront of the industry, and hopes to use their pioneering role to promote technological advancement throughout the industry.

Whether it is for health, intelligence, or the pursuit of the ultimate experience, it expresses consumers' yearning for a better life. Standing at the cusp of consumption upgrade, it is the responsibility of all practitioners to write a better kitchen life for all the people. Let us use the power of science and technology to pay tribute to the beauty of life!

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