Yaming Bulb Factory: The first dealership in Guizhou in three years
Most people in the industry know that NVC and Opp have achieved success through reforms, while Yaming has been relatively slow to develop. In recent years, due to fierce market price competition, falling profits, and the deterioration of the operating environment, Yaming has to think about policy responses. On the afternoon of March 20th, the Shanghai Yaming Bulb Factory Guizhou Dealer Conference was successfully held in Guiyang Nenghui Hotel. It is reported that this is the first time that Shanghai Yaming Bulb Factory has held a similar meeting in Guiyang three years after entering the Guizhou market. The purpose is to assist the newly established Shanghai Yaming Bulb Factory Guizhou Operation Center to implement the new business policy and adopt a new operation mode.
Before implementing the new operating model, you will see that there are usually a number of Yaming agents in one place. There are interests competition between them. They often break bridges, misunderstand and difficult to cooperate, which seriously affects the competition of Yaming brand. Force, thus losing a certain market advantage. At the meeting, Yaming said that after implementing the new operating model, one place is the exclusive agent, and the manufacturer's sales policy will also be moved to the local operation center. The operation center controls the distribution, retail, engineering, professional and user channels. There will be a group of core distributors in the middle, all of which will be rebate at the completion rate, and will impose fines or cancel business qualifications for violations. In this way, Yaming's entire sales service system in Guizhou will have a clear structure and optimize functions.
At the meeting, Yaming gave a comprehensive introduction to the products recommended for sale in 2008. Including the sub-brand natural wind series energy-saving lamps in the light source, UPS metal halide lamps, double-end low-power series metal halide lamps and SUPER high-efficiency sodium lamps, variable-power high-pressure sodium lamp electrical systems and CD-7 triggers in electrical appliances, The construction star ZY9-3500 products, as well as the 961 products that Yaming highlighted in 2008, highlight the advantages of the combined products and are very competitive in price. Distributors from various cities are very interested in this.
"The future is bright, the road is tortuous." Any change has never been easy. The dealers are not blindly optimistic. They are expected to look forward to the New Deal, and the national brand revitalization is expected. This is also very challenging. Sex, and the most important thing is whether dealers can change their mindset to adapt to new development models.
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