Foshan Lighting adopts energy saving policy to formulate the latest market strategy
In 2008, the implementation of the government's compulsory procurement of energy-saving products system will bring a new round of reshuffle to the lighting industry. Some enterprises that fail to meet the standards will be overwhelmed in the tide of government procurement, and finally exit the city of Foshan Lighting. And some other excellent companies, with many advantages in energy-saving lighting, entered the government procurement of energy-saving products list, which has attracted the attention of the industry. Driven by the support of national policies and the international trend, how Foshan Lighting seized this opportunity to further increase market share and achieve a qualitative leap has become a matter of great concern to everyone.
On March 22nd, 2008 Foshan Lighting New Product Promotion and Specialty Store Merchants Conference was held in Henan Jiayang Century Hotel. Xing Zhanli, chairman of Henan Xingchen Lighting Co., Ltd., Liang Guanwen, manager of Foshan Lighting Commercial Lighting, Shi Hongfei, HLD manager, and nearly 200 dealers from 18 cities in Henan attended the conference.
At the meeting, according to Xing Zhanli, Foshan Lighting will only set up a legal distributor in each city and county according to relevant policies. For retail and engineering in the store, Foshan Lighting and Xingchen will be equipped with full-time service personnel to follow up. The limits protect the interests of dealers. It is understood that Foshan Lighting was relatively low-key in the Henan market. The promotion of the operation mode of the specialty store in the Henan market not only illustrates the increasing number of Foshan lighting products, but also blew the horn of Foshan Lighting's comprehensive entry into the Henan market. According to Liang Guanwen's manager, this year coincides with the 50th anniversary of Foshan Lighting and the 2008 Olympic Games. 2008 will be a year of more rapid development of Foshan Lighting. To this end, Foshan Lighting plans to invest 10 million yuan for the maintenance of the store and terminal construction.
At the meeting, Liang Guanwen's manager explained the latest developments of the Foshan lighting market and the strategic plan for 2008, and introduced the relevant national policies and the many advantages of Foshan Lighting. Manager Shi Hongfei explained the new products of Foshan Lighting and the franchise policy of the store. During the meeting, Foshan Lighting determined 60 customers with intentions, received a deposit of more than 800,000 yuan, and confirmed four stores in Shangqiu, Nanyang and Luoyang. After the meeting, the participants also visited the Foshan Lighting Zhengzhou store. In addition to Foshan lighting energy-saving lamps and brackets, the store also has ceiling lamps, cabinet lights, downlights, spotlights, metal halide lamps, floodlights and grille lamps, and covers commercial, home and engineering. In the field of outdoor, HLD lighting, etc., 80% of them are products that debut.
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