Sui Jing Optoelectronics: The performance of "anti-market up" you need to do!
[Text / high-tech LED Xu Chaopeng] In the current LED industry chain generally gross profit decline, performance more or less ushered in a decline period, the industry has a production of backlight devices, but the market is rising, and who is this company?
“Our Suijing Optoelectronics has experienced rapid growth in production scale since 2015, especially after entering the second half of the year, especially in the third quarter.†Zheng Hanwu, chairman of Suijing Optoelectronics, revealed.
Indeed, in this year's LED industry, the price is serious, and when the order is relatively reduced, Sui Jing Optoelectronics is still in the field of backlight packaging. The market is still bullish, especially after the start of the third quarter of this year, Sui Jing Optoelectronics has landed on the new Sanban shares transfer system. The opportunity, the performance has skyrocketed.
"This year's performance is generally bullish, which is closely related to the layout we conducted last year." Zheng Hanwu said that all the growth in the industry is for a reason, we must learn to summarize.
It is understood that since last year, Sui Jing Optoelectronics has re-planned a production line dedicated to TV backlighting. Until the beginning of this year, it has a lot of benefits for the company's sustainable development. At the same time, it actively cooperated with the global packaging giants to carry out patent-related deployments. Until October 17 this year, it officially signed a patent license for white LEDs with Toyota Synthetic Co., Ltd., becoming one of the few companies in China that owns this patent.
"At present, there are no more than three monthly production capacity of more than 250kk in the backlight packaging in Shenzhen, and we are one of them, and our goal for Suijing Optoelectronics this year is to complete sales of 200 million." Zheng Hanwu said that although The growth momentum is good, but it is still worthy of their warning. Especially when the backlight industry is being affected by the overall LED industry situation, and the gross profit declines year by year, it is necessary to strengthen the company's own strength.
Zheng Hanwu said that there are many ways, such as cost control, talent reserve, joint procurement, bulk purchase, etc., and actively deploy to meet the challenges ahead.
"In this, I think the most important point is the direction of the company's customers. We must do business with high-quality customers and continue to move our products towards high-end." Zheng Hanwu snarled, and they also tried to produce some Low-end products, but when you do it, you will find that your company has become a standard, and it has become a company that only makes low-end products.
“The 'near Zhu Zhechi, the near-inker black', to the demanding customers to do products, and slowly the company itself to learn, continue to improve, make better products, and continue to produce low-end products, and finally the whole Enterprises will slowly enter the low end, and finally go down." Zheng Hanwu mentioned.
Therefore, in the following period, according to Zheng Hanwu, they will also gradually remove a group of second- and third-line customers, preferring not to make products, nor to lower the quality standards of enterprises. At the same time, under the current overall trend of LED industry, The risk of accounts receivable of second- and third-tier customers tends to be large, and it seems that this is a wise move.
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