Striving to be the leading enterprise of LED--Interview with Heshan Yinyu Lighting Co., Ltd....
Qianjia.com: With the rapid development of China's lighting industry, there are more and more lighting companies, and the market competition is getting bigger and bigger. Will Yinyu formulate market strategies and sales measures according to market demand?
Yinyu: With the increasingly fierce competition in the lighting industry, our company has started research and development of LED chips as early as ten years ago, and participated in the “2007 China (Beijing) 8th International Lighting Appliance Expo†to showcase new products. And the new concept, Yin Yu is the only company to display LED products in this exhibition. With the development of commercial photos becoming faster and faster, the capacity is getting bigger and bigger. Yinyu Company has launched many LED manufacturers according to market demand. According to the products, this work is mainly to lay a foundation for the general promotion of LED in five or ten years.
Qianjia.com: There are many LED companies, such as Weilai and Yinyu, but there are still some problems in the market--the technical level is low. How do you think about this problem? Has the silver rain made any adjustments or what measures have been taken?
Yinyu: The domestic LED market is an immature technology market. Our R&D center has more than 400 senior R&D engineers. In the past two years, we have increased investment in R&D of LED applications. With strong R&D capabilities, we have launched a full range of products in a timely and rapid manner. The advanced LED products are designed to promote LED technology to a higher level and promote a wider range of applications.
Qianjia.com: What is the status of the Yinyu company market this year and what are the highlights in the market?
Silver Rain: Silver Rain was mainly targeted at foreign markets before 2005. Since 2005, it has entered the domestic market. In 2006, the China Marketing Center was established. Yinyu participated in the lighting exhibition mainly to showcase the better development of the Olympic project and the Beijing market.
Thousands of homes: In recent years, LEDs have received much attention. How do you view the future LED market?
Yinyu: Our company is very optimistic about the development prospects of the LED industry. Yinyu has a high reputation in the industry and is recognized as one of the successful brands in the industry. In recent years, the LED market has rapidly increased in scale. The wide application of LEDs in various fields is a trend of social development. The intrinsic characteristics of LEDs determine that it will be the most ideal light source to replace traditional products. It can be said that its market prospects and development space are infinitely broad. Reasonable price, mature technology and product advantages, I believe that LED lighting will be as popular as the color TV and cars in life.
Qianjia.com: Please talk about the development prospects of Yinyu Company in 2007?
Yinyu: Through the expansion of the marketing team in 2007, we have done some in-depth work in sales channels and engineering. I hope that in 2007, we will continue to strive to become a leading LED company!
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