Mango TV Teams Up with Mango Mutual Entertainment to Create Golden Eagle E-sports Channel to Capture a New Air Interface in the Gaming Big Screen Market
With the rapid development of e-sports, electric games have entered the era of big screens. Relying on Mango TV's powerful channels, users and operational resources in the IPTV market, the Mango TV IPTV area Golden Eagle gaming channel came into being. Mango TV and Handan Mango enter into a deep integration of operator channels and head gaming, linking online and offline events, landing e-sports content on various IPTV platforms, rapidly occupying the IPTV e-sports market, and seizing the new outlet of the e-sports big-screen market.
On July 25th, at the Mango Mutual Product Promotion Conference, Huang Shuo, general manager of the mango TV operator network center, officially announced that Mango TV and Mango Entertainment have reached a strategic cooperation to establish a mango TV and IPTV area Golden Eagle gaming channel to jointly create The interactive and large-screen, most professional e-sports channel leads the industry development of the IPTV e-sports industry, and injects fresh vitality into the Mango TV and IPTV area.
In recent years, relying on Hunan Broadcasting's broadcast quality resources, Mango TV has been pursuing fine-grained content and launched a “select+homemade†content strategy to build its core competitiveness with high-quality video content. In addition to Hunan Satellite TV’s “Happy Campâ€, “72-storey Wonder House†and “Chinese Restaurantâ€, this year, Mango TV has also continued to introduce many self-made variety shows, such as “2017 Happy Boys†and “Mom is Superman 2 , "Star Detective 2" and other explosive models, unanimously approved and sought after by the audience. Mango TV is affecting youth users with youthful content. Its platform users are becoming younger and more highly viscous. With e-sports products highly overlapping in user attributes, it can be said that Mango TV·IPTV area e-sports content has a natural audience.
In addition, the mango TV operator channel business in the country IPTV effort to create a unique mango TV area, including movies, television dramas, variety shows, children and other on-demand channels. Up to now, Mango TV has reached 44.96 million subscribers across the country, with more than 11 million paying subscribers. The market subscriber base is very solid. According to statistics from iResearch, 42% of users of eSports users choose to watch e-sports and on-demand via TV platforms. The viewing quality of television platforms and the professionalism of program production are more liked by users. The IPTV platform has great potential for viewing.
The newly established Golden Eagle E-sports Channel will be mainly composed of the four main contents of Mango TV e-sports content, mango interactive e-sports content, e-sports live broadcast, and e-sports club. Mango TV will also inject more fresh elements in the form of e-sports presentation - online and offline integration, large-screen and small-screen interactions, etc., to attract more attention from younger audiences and create a new entertainment experience for all citizens. .
With the arrival of the era of pan-entertainment, the Golden Eagle E-sports Channel of Mango TV and IPTV will lock the content of head game competitions, and vertically expand derivative content such as e-sports variety shows, e-sports stars, and e-sports entertainment to form a larger scale of pan-entertainment. In the ecological circle, to seize the flow of high ground, Golden Eagle E-sports channel will become a new brand of operator channel business. Mango TV and Mango will entertain each other and the two teams will merge and share the strong resources. They will jointly create a new system for e-sports and entertainment, seize the new market of e-sports, and promote the rapid development of the emerging e-sports industry, helping to strengthen the strength of the mango brand. Industrial pattern.
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On July 25th, at the Mango Mutual Product Promotion Conference, Huang Shuo, general manager of the mango TV operator network center, officially announced that Mango TV and Mango Entertainment have reached a strategic cooperation to establish a mango TV and IPTV area Golden Eagle gaming channel to jointly create The interactive and large-screen, most professional e-sports channel leads the industry development of the IPTV e-sports industry, and injects fresh vitality into the Mango TV and IPTV area.
In recent years, relying on Hunan Broadcasting's broadcast quality resources, Mango TV has been pursuing fine-grained content and launched a “select+homemade†content strategy to build its core competitiveness with high-quality video content. In addition to Hunan Satellite TV’s “Happy Campâ€, “72-storey Wonder House†and “Chinese Restaurantâ€, this year, Mango TV has also continued to introduce many self-made variety shows, such as “2017 Happy Boys†and “Mom is Superman 2 , "Star Detective 2" and other explosive models, unanimously approved and sought after by the audience. Mango TV is affecting youth users with youthful content. Its platform users are becoming younger and more highly viscous. With e-sports products highly overlapping in user attributes, it can be said that Mango TV·IPTV area e-sports content has a natural audience.
In addition, the mango TV operator channel business in the country IPTV effort to create a unique mango TV area, including movies, television dramas, variety shows, children and other on-demand channels. Up to now, Mango TV has reached 44.96 million subscribers across the country, with more than 11 million paying subscribers. The market subscriber base is very solid. According to statistics from iResearch, 42% of users of eSports users choose to watch e-sports and on-demand via TV platforms. The viewing quality of television platforms and the professionalism of program production are more liked by users. The IPTV platform has great potential for viewing.
The newly established Golden Eagle E-sports Channel will be mainly composed of the four main contents of Mango TV e-sports content, mango interactive e-sports content, e-sports live broadcast, and e-sports club. Mango TV will also inject more fresh elements in the form of e-sports presentation - online and offline integration, large-screen and small-screen interactions, etc., to attract more attention from younger audiences and create a new entertainment experience for all citizens. .
With the arrival of the era of pan-entertainment, the Golden Eagle E-sports Channel of Mango TV and IPTV will lock the content of head game competitions, and vertically expand derivative content such as e-sports variety shows, e-sports stars, and e-sports entertainment to form a larger scale of pan-entertainment. In the ecological circle, to seize the flow of high ground, Golden Eagle E-sports channel will become a new brand of operator channel business. Mango TV and Mango will entertain each other and the two teams will merge and share the strong resources. They will jointly create a new system for e-sports and entertainment, seize the new market of e-sports, and promote the rapid development of the emerging e-sports industry, helping to strengthen the strength of the mango brand. Industrial pattern.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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