The "May Day" is another day of consumption.
When selecting TVs on the Internet and in various supermarkets, all those who come have to admit that the times have changed. TV has long been not the traditional TV. In the CRT era, a TV was tens of kilograms, and the young man could not move. Now a three. Year-old children can pick up.
Internet + artificial intelligence has slowly allowed TV to return to the center of the home and become the core of the home terminal. New technologies such as face recognition are being widely used in television.
For manufacturers, the color TV market in 2017 needs to face up to changes in the consumer side: that is, consumer purchasing power continues to increase. What must be seen is that, whether it comes from the appearance of large-size products or the emergence of more technologically diversified products, the overall reflection is that the upgrading and transformation of China's color TV market is requiring new impetus.
Intelligentization will be the next Blue Ocean Since 2013, China’s television industry has embarked on the smart upgrade lane. In the past three to four years, smart TVs have become popular.
According to data from Ovid Cloud Network, the retail sales volume of domestic color TVs in 2016 was 50.89 million units, of which the penetration rate of smart TVs was as high as 83%. This was due to the television dramas, variety shows, online dramas, games, applications, etc. on smart TVs. Presented to meet the diverse needs of users, coupled with the Internet's first batch of native users - "85" to fully enter the state of family life, making the family entertainment center to return to the living room TV screen. There is no doubt that smart TVs have become an important carrier for the "wisdom life" of families.
From the status quo of the industry, since the second half of 2016, the prices of raw materials such as panels have continued to rise, coupled with the sluggish start of 2017, making the color TV industry appear to be particularly confusing. In spite of this, statistics show that in the next five years, the Chinese consumer market will also bring in an increase of US$2.3 trillion.
The government work reports of the two National Committees this year also clearly stated that “we should further release domestic demand potential, promote the adaptation of supply structure and demand structure, promote consumption promotion and effective investment, coordinate the development of regional urban and rural areas, and strengthen domestic demand for lasting economic growth. Pulling action."
In this regard, Hao Yabin, vice president and secretary-general of the China Electronics and Video Association, once said that home appliance products, especially color TVs, should be a major area of ​​consumer upgrading and will usher in a major period of development.
Undoubtedly, China is not only a global panel production base, a complete machine production base, and a large-scale TV shipment. At the same time, it also has high spending power. China’s wealthy people who are pursuing high-end products are rising rapidly, along with consumer hierarchies. Changes, consumer demand is changing from "have" to "excellent", companies are also relying deeply on technological innovation.
At present, the period of replacement of color TVs is accelerating. In the era of video visualization, the display is ubiquitous and people are relying more on various screens. It can be seen that, in terms of product upgrades, it is mainly through the combination of key dimensions and key functions to create high-end new products, and to increase the prices of products in the market.
At present, one of the most obvious signals in the industry is that consumption upgrades are accelerating, televisions have entered the outbreak of new technology applications, and technological iterations have become more rapid. From the color TV manufacturers competing to launch their own products will be able to see, including curved, borderless, quantum dots, smart and other high-end products, and these high-end products will become a strong support for the color TV differential selling point.
Hao Yabin once said that the revolutionary display technology is at the front of the tipping point. In the future, it will be in a highly integrated “human, material, and material†and a new stage of the collaborative development of the “sea network cloudâ€, and the user-centered and family-oriented scene. The demand for change is the breakthrough, and intelligent display applications and services will also be the next blue ocean.
Compound annual growth rate will reach 55.1%
In any case, color TV products will win the market with new iterations of technology, and this year’s killing is really intense. Before the “May Day†festival, manufacturers including Thunderbird, Xiaomi, Lenovo, and Microwhale held new product launches and released new products for the spring of 2017. Judging from the new products currently released by these brands, the new products not only have improved quality and appearance, but also greatly improved the operating experience of the products. Whether it is a traditional brand or an Internet brand new television, there is one thing in common: the artificial intelligence voice function, and claims that AI and voice have become the standard for television.
According to the total data released by Yikang, in the first two months of 2017, the penetration rate of smart TV retail sales has reached 84.2%. In the subdivision size, the large-size smart penetration rate is already close to 100%, and the smart penetration rate of medium and small size is also close to saturation. With the popularization of smart TVs, the functions of smart TVs are becoming more and more abundant. The use of smart TVs by users is not limited to viewing video content. Games, shopping, music, education and other functions that are significantly different from traditional televisions are gradually accepted and used by users. Smart TVs further extend the functionality of televisions.
Of course, in the process of users using smart TVs, artificial smart TVs can provide users with a more convenient operation experience, and these services are irreplaceable for smart products such as mobile phones. According to Zhong Yikang, through the use of artificial intelligence TVs, the interaction between users and TV has been enhanced, and the user's stickiness has been improved, while high user stickiness has meant better profitability.
It can be said that the reason why smart TVs are smart is the application of technologies such as Internet, artificial intelligence, and big data. IDC's previous report shows that the CAGR of the cognitive computing and artificial intelligence solution market will reach 55.1% from 2016 to 2020, and the wide application of cognitive computing and artificial intelligence in all walks of life will promote it. Global revenue increased from nearly 8 billion U.S. dollars in 2016 to more than 47 billion U.S. dollars in 2020.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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