Changhong perfected the "four major systems" and deepened the "reform drama"
Like every individual, each company also has its own "comfort zone," but countless facts indicate that if you blindly immerse yourself in the "comfort zone," and lack the determination and courage to change, then it will not be far from being subverted. Now. As Changhong, with a history of nearly 60 years of development, how to promote reform and development in the new era of the Internet, big data, and IOT is not only important for Changhong's transformation and upgrading, but also has a sample meaning for China's electronic information industry.
The reason is that the relevant person in charge of Changhong Holding Corporation comes down to two words: reform.
First, focus on strategy. Changhong has many business lines covering military industry, home appliances, IT, investment, and incubators. In 2016, Changhong's first change in business was to strengthen its core business and continue to promote industrial restructuring and structural upgrades to enhance product competition. Ability and profitability. Especially with regard to the integrated appliance business, Changhong has achieved remarkable results through the development of Cohesion. According to statistics, sales of Changhong Color TV 55 and above, 4K TV sales increased by 87.5% and 113.4% year-on-year, and Q3T's single-product profit and smart operation business revenue exceeded RMB 100 million. Inverter refrigerator sales increased 73% year-on-year, and its frequency conversion market share took an important position in the industry. .
Second, reforms improve operational efficiency. In 2016, Changhong further promoted reforms in management, operations, and resource allocation. The overall operating efficiency was steadily improved. The company's non-operating platform's comprehensive expenses decreased year-on-year. In 2016, the cash flow efficiency increased by 13% year-on-year, financial expenses decreased by 29% year-on-year, and total profit increased by 4.094 billion.
For example, in the area of ​​management reform, through the improvement of the corporate governance structure, the company’s managers have been engaged in market-based employment and contractual management, established market-based compensation management and assessment elimination mechanisms for senior management teams, and promoted the transformation and restructuring of the parent company’s platform organization. Five operating platforms, including technology, capital, investment, supply chain, and overseas, have gradually reduced the company's expenses and realized new growth points.
In terms of management reforms, the company has established a subsidiary's chief property rights representative system by standardizing parent-subsidiary company management systems; by implementing rigid performance management, the person in charge of the relevant business units with poor operating and management performance was dismissed, demoted, and reduced salary in 2016. . At the same time, in order to promote the efficiency and effectiveness of resource utilization, the management reforms in investment, capital, and resource allocation will be promoted in accordance with the principle of marketization.
Behind the improvement of Changhong's operations, it highlights the company's continuous "promotion drama." This drama has already begun and is being staged.
The purpose of the development of quality development under the “four major system†is development, but the development is by no means a simple, extensive, radical leap forward, but a truly qualitative development. The so-called quality development, in addition to the increase in the amount of products, but also requires the optimization of product structure, the upgrading of core technical capabilities, and the coordinated development of various industries. In this regard, Changhong pursues more quality development by gradually improving the "four systems" such as technology, manufacturing, marketing, and human resources.
In the technical system, Changhong has never been behind. Nail Technology understands that in 2016, Sichuan Changhong had more than 7,000 R&D personnel, and R&D investment was 1.084 billion yuan, accounting for 1.61% of operating revenue. In terms of specific technology products, the availability of artificial intelligence televisions and Internet of things refrigerators is the concrete result of Changhong's construction and compaction of technology systems. In addition, Changhong is launching the "Beacon Project": the parent company set up a "Lighthouse Laboratory" to lock in "frontier, advanced, and disruptive technologies", and at the same time, each product unit set up a "competitive laboratory" and "frontier application of products." Technology "enhanced research to promote the company's depth and breadth of technology research.
In the manufacturing system, Changhong's accumulation and advantages are relatively more obvious. The manufacturing mentioned here is no longer a traditional manufacturing but an intelligent manufacturing. In this regard, Changhong has also taken the lead in the country. A major feature of smart manufacturing is the integration of technologies such as big data, cloud computing, and artificial intelligence, which not only increase the efficiency of manufacturing, but also satisfy the individual needs of users. It is understood that in 2017, Changhong will build a cloud platform for intelligent manufacturing operations to build an integrated model of decision-making and response for research and development, supply chain, manufacturing, transaction and logistics information, establish and improve the manufacturing system, and meet the “personal customization eraâ€. To meet the individual needs of users.
In terms of marketing system, Changhong strives to improve efficiency. Changhong's strategy is to improve the "marketing management system with retail as its core, value system management with retail price as the core, and marketing operation efficiency management with customers' business inventories as its core", and to deepen the construction and application of marketing information platform. , to achieve integration of sales and industry chain information.
In terms of human resources system, it fully stimulates the vitality of the talent team. Changhong will implement high-end talent recruitment plan, continue to strengthen the training and selection of young cadres, leading cadre withdrawal mechanism, etc., promote the construction of management team, and through the implementation of differentiated salary distribution, medium and long-term incentive system, activate the power, so that the annual human efficiency is not improved Less than 10%. Through a series of measures to improve the human resources system, the entire talent team has become more dynamic and motivated.
In addition, we will continue to promote the “4 project-based and tough work†such as the powerful color TV business. In terms of management, the “Dispatch Upstream†plan has stimulated the dynamism of subsidiaries, further improved the overall budget system, and improved the efficiency of funds.
Luo Qingqi, a senior director of Pare Consultancy and an observer of the household electrical appliance industry, pointed out that the ironclad need to be hardened. Whether it is the integration of military and civilians or the reform of the supply side, the key to successful sharing of policy dividends lies in its own strength and capabilities. Accompanied with the implementation of the smart strategy, the steady progress of the reform will continue to strengthen the construction of the platform, build and improve the “four systems,†and Changhong will enter a more qualitative development stage.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Changhong first introduced artificial intelligence TV
The market competitiveness of comprehensive household electrical appliances further strengthened Xiao Bian's attention to relevant media reports. In the first quarter of this year, the average retail price of Changhong TV increased by 12.7% year-on-year, UHD products accounted for 64%, which is 9 percentage points higher than the industry, and CHiQ sales accounted for the same proportion Increased by 6.1 percentage points; January-February, Changhong air conditioner domestic offline retail sales and retail sales increased by 37.1% and 36.8% respectively; Huayi inverter compressors increased by 234% year-on-year; commercial compressors increased by 6.9% year-on-year.... .. A series of operating data shows that Changhong’s comprehensive home appliance products have further enhanced its market competitiveness. The reason is that the relevant person in charge of Changhong Holding Corporation comes down to two words: reform.
First, focus on strategy. Changhong has many business lines covering military industry, home appliances, IT, investment, and incubators. In 2016, Changhong's first change in business was to strengthen its core business and continue to promote industrial restructuring and structural upgrades to enhance product competition. Ability and profitability. Especially with regard to the integrated appliance business, Changhong has achieved remarkable results through the development of Cohesion. According to statistics, sales of Changhong Color TV 55 and above, 4K TV sales increased by 87.5% and 113.4% year-on-year, and Q3T's single-product profit and smart operation business revenue exceeded RMB 100 million. Inverter refrigerator sales increased 73% year-on-year, and its frequency conversion market share took an important position in the industry. .
Second, reforms improve operational efficiency. In 2016, Changhong further promoted reforms in management, operations, and resource allocation. The overall operating efficiency was steadily improved. The company's non-operating platform's comprehensive expenses decreased year-on-year. In 2016, the cash flow efficiency increased by 13% year-on-year, financial expenses decreased by 29% year-on-year, and total profit increased by 4.094 billion.
For example, in the area of ​​management reform, through the improvement of the corporate governance structure, the company’s managers have been engaged in market-based employment and contractual management, established market-based compensation management and assessment elimination mechanisms for senior management teams, and promoted the transformation and restructuring of the parent company’s platform organization. Five operating platforms, including technology, capital, investment, supply chain, and overseas, have gradually reduced the company's expenses and realized new growth points.
In terms of management reforms, the company has established a subsidiary's chief property rights representative system by standardizing parent-subsidiary company management systems; by implementing rigid performance management, the person in charge of the relevant business units with poor operating and management performance was dismissed, demoted, and reduced salary in 2016. . At the same time, in order to promote the efficiency and effectiveness of resource utilization, the management reforms in investment, capital, and resource allocation will be promoted in accordance with the principle of marketization.
Behind the improvement of Changhong's operations, it highlights the company's continuous "promotion drama." This drama has already begun and is being staged.
The purpose of the development of quality development under the “four major system†is development, but the development is by no means a simple, extensive, radical leap forward, but a truly qualitative development. The so-called quality development, in addition to the increase in the amount of products, but also requires the optimization of product structure, the upgrading of core technical capabilities, and the coordinated development of various industries. In this regard, Changhong pursues more quality development by gradually improving the "four systems" such as technology, manufacturing, marketing, and human resources.
In the technical system, Changhong has never been behind. Nail Technology understands that in 2016, Sichuan Changhong had more than 7,000 R&D personnel, and R&D investment was 1.084 billion yuan, accounting for 1.61% of operating revenue. In terms of specific technology products, the availability of artificial intelligence televisions and Internet of things refrigerators is the concrete result of Changhong's construction and compaction of technology systems. In addition, Changhong is launching the "Beacon Project": the parent company set up a "Lighthouse Laboratory" to lock in "frontier, advanced, and disruptive technologies", and at the same time, each product unit set up a "competitive laboratory" and "frontier application of products." Technology "enhanced research to promote the company's depth and breadth of technology research.
In the manufacturing system, Changhong's accumulation and advantages are relatively more obvious. The manufacturing mentioned here is no longer a traditional manufacturing but an intelligent manufacturing. In this regard, Changhong has also taken the lead in the country. A major feature of smart manufacturing is the integration of technologies such as big data, cloud computing, and artificial intelligence, which not only increase the efficiency of manufacturing, but also satisfy the individual needs of users. It is understood that in 2017, Changhong will build a cloud platform for intelligent manufacturing operations to build an integrated model of decision-making and response for research and development, supply chain, manufacturing, transaction and logistics information, establish and improve the manufacturing system, and meet the “personal customization eraâ€. To meet the individual needs of users.
In terms of marketing system, Changhong strives to improve efficiency. Changhong's strategy is to improve the "marketing management system with retail as its core, value system management with retail price as the core, and marketing operation efficiency management with customers' business inventories as its core", and to deepen the construction and application of marketing information platform. , to achieve integration of sales and industry chain information.
In terms of human resources system, it fully stimulates the vitality of the talent team. Changhong will implement high-end talent recruitment plan, continue to strengthen the training and selection of young cadres, leading cadre withdrawal mechanism, etc., promote the construction of management team, and through the implementation of differentiated salary distribution, medium and long-term incentive system, activate the power, so that the annual human efficiency is not improved Less than 10%. Through a series of measures to improve the human resources system, the entire talent team has become more dynamic and motivated.
In addition, we will continue to promote the “4 project-based and tough work†such as the powerful color TV business. In terms of management, the “Dispatch Upstream†plan has stimulated the dynamism of subsidiaries, further improved the overall budget system, and improved the efficiency of funds.
Luo Qingqi, a senior director of Pare Consultancy and an observer of the household electrical appliance industry, pointed out that the ironclad need to be hardened. Whether it is the integration of military and civilians or the reform of the supply side, the key to successful sharing of policy dividends lies in its own strength and capabilities. Accompanied with the implementation of the smart strategy, the steady progress of the reform will continue to strengthen the construction of the platform, build and improve the “four systems,†and Changhong will enter a more qualitative development stage.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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