What is the future of smart cars under artificial intelligence and big data?

When people mention smart cars, people often think of Tesla, which is a fallacy. The most innovative part of Tesla is the transformation of the energy-powered approach, as well as the Internet of production methods and marketing methods. Tesla's car networking system is still far from perfect, because Tesla's main selling point is not here, but the emergence of Tesla is undoubtedly the opening of a door of imagination.

Matching electric vehicles with intelligence will be a direction for change in the future, but it has not yet been seen which one can do well in this regard. Internet companies have limitations. They can be smart but can't do seemingly simple cars. Traditional car companies have more limitations. Car manufacturing capabilities are no problem. They are not good at how to add Internet elements to cars. But people generally agree that smart cars should be charged by Internet companies. Whether it is Baidu's Carlife or LeTV's car ecosystem, there are many other systems that are the actual steps taken by Internet companies to enter this field. Internet companies know the pain of user demand online, can move the Internet to a car that is different from the traditional Internet in the offline environment, can it be as easy as the past? not necessarily.

Cars also have many application scenarios, such as navigation, phone calls, drinking water, entertainment, processing letters, etc. The functions to solve these problems are basically in the current car network system, some are smooth, some are blunt, but big Most of them are simply wrapping a layer of what is called Internet thinking on the outer shell of a car. The development of the automobile industry has been a hundred years old. After a century of baptism of industrial thinking, it is not a crown that can be easily reborn. The user demand, pain point, operability, safety, and smoothness of the car during driving are not unilaterally solved by the Internet or industrial forces. It is necessary to develop a mature concept to drive the two together. Go ahead.

The good news is that some people have realized this problem. Huang Xiuyuan, the CEO of Ranger, believes that smart cars have not seen any signs of subversion. More is just an improvement, channel, price, positioning, all easy to do. Things can do very well, but what are not easy to do? It is very bad.

The so-called things that are not easy to do, it seems that it is really not the application of high-tech, nor is it a car networking system that can be used on anything, but truly integrates Internet genes into an excellent electric car. Huang Xiuyuan believes that a car with a true Internet gene has 10 characteristics: 1. Efficiency 2 Smart 3 EmoTIonal 4 Friendly 5 Mysterious 6 Reliable 7 Evolution (Rvolute) 8 Dynamic (MoTIon) 9 Advanced (Advanced) 10 up and down. He used these 10 points as the ideology of the Ranger car and used it as the highest design guiding principle for the Internet of Vehicles products.

In fact, in addition to some professional-grade enthusiast users, the real users of the car are not very concerned about the high-tech application of the car, they are more concerned about ease of use and human color. Just like the current auto market, not many people can clearly understand the concepts of torque, independent suspension, front four-wheel drive, and brake assist. Some functions may not be used once even until the car is scrapped. However, users generally have a deep memory of some intimate designs and form habits after use. The development of smart cars should be aware of these past problems and solve them.

It has been said that 98% of the devices currently in use are being redesigned, meaning that most of them are not reasonable in design. This problem can be understood in this way. In the past hundreds of years, some of the habits and experiences that people formed in the traditional way of life have become less suitable in the current environment. It is not that there is a big problem in the past design. This is this. A moment of time. Because the Internet is developing too fast, it has changed too much.

As for what is the main direction of the future smart car, there have been many opinions, and Ranger Motor believes that it is a good interactivity. As a young Internet car company, the Ranger does not just do a car networking system to find a car installation like a normal Internet company, but from the outside to the car appearance, intelligent system, interactivity, color and other aspects of the car. Carry out a comprehensive transformation. They hope to create a car with Internet genes and fun, so that technology has affinity and can be relied upon. To this end, their team consists of Internet people and traditional auto people, and under the guidance of the highest principles, the two can fully cooperate to create a better car.

They don't just use the car as a means of transportation, but instead create it as an integrated, intelligent vehicle of the future. The concept car called Knight Rider released, the name comes from the film and television drama, the overall streamlined appearance, plus the internal use of voice and gesture recognition, and the application of artificial intelligence products, highlighting the smooth interaction and smooth Running experience. It is not to say that this car has any high-tech tearing effect on the user. At least in terms of design concept, this car is directed at the direction of human emotions, rather than treating it as a simple one. The robot that executes the instructions.

In the context of the acceleration of artificial intelligence and big data development, in fact, the future smart car is likely to be like this, will not describe the function of this function, but emphasize the interactivity and the learning ability of the machine itself. The car network can provide the best operational choices for the driver only by sound, gestures and even running data, without the need for the user to learn too much operational things. Every driver's needs are different. No matter what preference, the car can follow the driver's preference to learn and get used to it, and finally reach the realm of car and mind. This may be the future development of smart cars. The main direction.

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