The terminal market is sluggish, and the increase in rents in the market has intensified the industry reshuffle.

[Text / high-tech LED - lighting and market September issue Li Shuiwen]

After years of development in Nanjing building materials market, the number of stores has been blowout. Nowadays, there are more than 20 large and small building materials market in Nanjing.

For the current large-scale environment in Nanjing's terminal consumer market, many merchants have begun to withdraw, which has directly led to the increasingly difficult operation of the store. In addition, the increase in rent in the store has made the building materials market business even worse, and the biggest impact is the traditional lantern store.

In the second half of the year, the Nanjing building materials market will face the fate of shuffling, and Nanjing businesses need to be prepared to respond.

The number of stores is saturated

After years of development, Nanjing building materials market has reached 15 mainstream building materials market, such as: Jiangdongmen Jinsheng International Home, Jinling International Home, Red Star Macalline, Jinhai Market, Jinqiao Market, Runtai Market, Yinqiao Market, Bridge North Red Sun Home, Banqiao Red Sun Decoration City, Maiqiao Red Sun Home, Shilin Home Plaza, Wuzhou Decoration City, Jinbao Market, etc.

Among them, Jiangdongmen Jinsheng International Home, Jinling International Home, and Red Star Macalline are the highest-end building materials stores in Nanjing. Bridge North Red Sun Home, Banqiao Red Sun Decoration City, Maiqiao Red Sun Home are the largest lighting and building materials store in Nanjing. The average operating area of ​​lamps is between 20,000 and 30,000 square meters, and the average number of businesses is 80 to 120. The size of the home is around.

“The entry threshold of the lighting industry is low, the investment is not big, and the business risk is not high. Secondly, the lighting purchase channels are also convenient. Many merchants can directly ship from Changzhou, which is the main reason for the increasing number of lighting merchants in the Nanjing market.” Sun Shuqing, a lighting designer in Nanjing Jinqiao Market, told reporters that although many lighting businesses have closed down every year, in general, the number of lighting merchants is still increasing year by year.

Since the financial crisis in 2008, the domestic economy has been affected to some extent, especially in the real estate and building materials industries. Now the building materials market is not as good as one year in a year. The real estate market is still under the control of the state in the short term, and the demand for the lighting market is getting smaller and smaller. . The market space for lamps and lanterns is near saturation, and the situation of oversupply is very common.

Store operations are getting worse

According to the China Real Estate Research Center (CRRC), in 2010 and 2011, the volume of commercial housing in Nanjing was 43375 sets and 34,065 sets respectively. Compared with the volume in 2010, the volume decreased by 21.5%. Although the decline is very large, but the volume of such a large house, for the building materials market, the traffic should not be so bleak. "There are too many people in real estate speculation. Most people buy houses for investment purposes, causing most of the houses to be vacant and not being renovated. As a result, the passenger traffic in the building and building materials market is declining year by year." A local Nanjing dealer told reporters.

The reporter learned from the Nanjing Jinqiao market that this year's lighting market business is down more than 30% on average.

"We mainly do engineering and wholesale. In recent years, business has been difficult to do year after year. This year can be said to be the most difficult year for us to do business for more than 10 years. The market is chilling." Yin Meiyin, general manager of Meiya Lighting, who has been working in the market for many years, told reporters.

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