Where did the users of Apple's Xiaomi ever plummet?
According to IDC's convention, only the top five shipments and year-on-year changes were revealed. In the second quarter, Huawei, OPPO, vivo, Xiaomi, and Apple ranked in the top five. Overall, although people think that the mobile phone market has become saturated, Compared with last year, there is still 4.6% growth. Some analysts believe that the mobile phone market will return to the golden age in 2016, rather than the bad news.
Mobile phone manufacturer shipment statistics
For manufacturers, there are several conclusions that are still important:
1. The blue and green plants (vivo and OPPO) were in a whirlwind of growth. They were up 124.1% and 74.7% year-on-year, but their share was little changed from the first quarter.
OPPO shipments are already very close to Huawei, but the new Huawei Mate series in the second half of the year may bring new growth points to Huawei.
2. Xiaomi's shipment volume decreased by 38.4% year-on-year. In the second quarter of this year, Xiaomi had these actions: the main models (millet 5, red rice 3 and 3s, and red rice Note 3) had been laid out, Lei Jun personally grasped the supply chain to launch the goods, and several models realized the supply of guarantees. Ample goods. However, compared with last year, there is still a significant decline. This may be a dangerous signal - the production capacity is pushing, and the supply of goods is not a problem, but the volume of shipments has dropped.
3. In addition, Xiaomi announced yesterday that the millet 5 had a price reduction of 200 yuan, and the lowest price was 1799 yuan and was not limited to purchase. The 1799 yuan millet 5 and 1499 yuan red rice Pro, will make the millet market what variables, this is a problem.
4. Apple's shipments decreased by 31.7% year-on-year to 7.8%. In spite of the fact that there was a factor in the pre-evolution of the iPhone, the market share of Apple in the first quarter was still 12.8%, but it was an indisputable fact that Apple’s market control was declining.
In half a year, what happened to the mobile phone market?
Pay attention to the Chinese smartphone shipment data of 2015Q1 in the above figure. The iPhone 6 (which has a market share that is more than double that of Apple today) sells too well, and the red rice that quickly seized the thousand yuan machine market has grabbed the top two shipments. And now everyone is going to the middle price.
Due to the different statistical calibers of different market analysis companies, there are often significant differences in horizontal comparisons.
For example, last week, market research organization Kantar Worldpanel ComTech reported that Apple’s share in the Chinese market was 17.9%, which was a decrease of 1.8% from the same period of last year and fell to Huawei (25.7%) and Xiaomi (18.5%). This is to demonstrate the decline of Apple's influence - according to the data given by IDC, with Xiaomi's sales and average selling price, market share can not reach the third place. Another piece of information that can be corroborated is that KWC analysts said that "the rise of OPPO R7 and other local mobile phone sales led to increased competition," and in fact, the second quarter OPPO performance has been replaced with a new machine R9.
Vertical comparison of IDC data, sales data for the entire year of 2015:
Apple still has a market share of 13.4%. Xiaomi is still the No. 1 shipment. Huawei's market share only grows by 3% compared to the current changes. In other words, Huawei’s current dominance is due in large part to Xiaomi and Apple’s Retreat, where are the users?
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