Diversified integrated marketing Mulinsen opens the LED super lighting feast

From the "Semiconductor Lighting Industry Energy Conservation Plan" at the beginning of the year, it was explicitly proposed to increase the financial subsidies for the promotion of LED lighting products, while Shenzhen abolished the LED industry development plan, and also the industry in the market, plus the implementation of the five new implementation rules of the new country, benefiting LED home illumination. LED lighting has entered a very critical stage of development before large-scale applications.

The exhibition has always been the vane of the industry, and it is also the stage for major companies to display and build their brand image. Mulinsen shares made a high-profile appearance at major exhibitions, and targeted and systematically carried out their own product promotion and brand image construction.

Among them, in the most influential architectural and commercial lighting exhibitions in North America and the world, the brand of Mulinsen Co., Ltd., the light source family, performed well and was favored by customers. During the exhibition, it signed a lot of cooperation intentions.

Today, the ranks of Mulinsen are constantly in the air, and are preparing for the upcoming Guangzhou International Lighting Exhibition on June 9-12. It is reported that at the Guangzhou International Lighting Exhibition, the world's largest lighting enterprise arena, the Mulinsen special booth will be located in the 2.1 commercial lighting brand building C09, which will open up the supermarket and home for the three hotspots of Shangchao, home and office lighting. The office area, with experiential display, fully reflects the high-quality lighting effects of the LED light source of Mulinsen in different environments, and shows that Mulinsen shares provide lighting solutions that are conducive to people's work and living environment for different spaces.

According to the survey statistics, Beijing 63,281 commercial stores and convenience stores alone, using LED lighting renovation, can save 15 billion kWh in one year, saving electricity costs of 15 billion yuan. There are about 20,000 large-scale comprehensive 10,000 square meters in the country. Each supermarket can save 630,000 electricity bills per month after renovation, and 20,000 supermarkets can save 126 billion.

Under such large social and economic benefits, with the sharp decline in the price of LED lighting products, the golden period of LED commercial lighting development is coming. However, according to the survey, the commercial retail industry that currently adopts LED green energy-saving lighting is basically only Suning Appliance, IKEA, Wal-Mart, etc., and its share is basically negligible. The ultra-fast LED lighting energy-saving transformation is slow.

Based on this, Mulinsen's light source family has made a strong effort to carry out the large-scale chain of ultra-LED energy-saving alternatives, and has successively carried out “energy-saving smart selection-2013 chain in six provinces and cities such as Hangzhou, Nanjing, Beijing, Chengdu, Guangzhou and Shanghai. Shangchao LED Energy Saving Solution Forum is committed to building a super-good lighting environment for chain stores, promoting the energy-saving renovation of chain LED ultra-LED lighting, and alleviating the huge electricity bill pressure in the chain of supermarkets.

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