Mao Zilai: Brand channel is the most expensive
On the afternoon of May 27th, Gaogong LED hosted the "2013 China LED Good Products Roving Exhibition and Merchants Conference" hosted by Gaogong LED's "Lighting Channel", which was held in the conference room on the third floor of Chongqing Century Golden Resources Hotel. Representatives of many well-known companies and Chongqing local and surrounding distributors, designers and engineering decoration companies to analyze and forecast the development trend of LED lighting market, share LED distribution channel strategy and LED lighting design trends.
Lai Wei Optoelectronics Marketing Director Mao Zilai said that now, LED prices and channels are the most expensive, because the price is related to your profit, related to your brand positioning, related to your sales and sales.
Mao Zilai said that if your sales want to increase, your speed must exceed the speed of price decline, and your sales will increase. For example, the terminal channel embodiment form, for these three different dealers, what kind of embodiment should be.
For engineering dealers, the best terminal display is the sample project. This requires a consultative marketing team. Commercial lighting distributor, commercial light effect experience center. Lighting store dealer, home light experience center. What is a brand, the brand is followed by a service, the brand is far from a conclusion that is obtained in rationality, the brand must be the type you like in your mind.
Lai Wei Optoelectronics Marketing Director Mao Zilai said that now, LED prices and channels are the most expensive, because the price is related to your profit, related to your brand positioning, related to your sales and sales.
Mao Zilai said that if your sales want to increase, your speed must exceed the speed of price decline, and your sales will increase. For example, the terminal channel embodiment form, for these three different dealers, what kind of embodiment should be.
For engineering dealers, the best terminal display is the sample project. This requires a consultative marketing team. Commercial lighting distributor, commercial light effect experience center. Lighting store dealer, home light experience center. What is a brand, the brand is followed by a service, the brand is far from a conclusion that is obtained in rationality, the brand must be the type you like in your mind.
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