Incandescent lights are eliminated, and LED sales are focused on channel expansion.
According to the "Announcement on the gradual ban on the import and sale of ordinary lighting incandescent lamps" issued by the five ministries and commissions, incandescent lamps were delisted in batches according to the power level. The ordinary lighting incandescent lamps of 100 watts and above were first banned from importing and selling. Yang Lanfang, deputy secretary-general of China Semiconductor Lighting Engineering R&D and Industry Alliance, said that this regulation has created tremendous opportunities for LED lighting companies. As long as the breakthrough point of the price is broken, the LED lighting market will suddenly expand.
At present, the mainstream of the lighting market is fluorescent lamps (also known as fluorescent lamps, which are filled with argon and mercury vapor). It is about 75% more energy efficient than incandescent lamps, but its service life is still limited, generally not exceeding 10,000 hours. Moreover, the environmental pollution caused by metallic mercury in fluorescent lamps is also a problem that cannot be solved.
Market reaction is beginning to emerge
A few days ago, when reporters visited the lighting market, they had vaguely felt the power of policy. Even in the second and third tier cities, there are still sporadic sales in the incandescent market, but sales have been greatly reduced. Energy-saving lamps and LED lamps have gradually become the protagonists of the lighting market.
In the Zhangjiakou Century Wholesale Market in Hebei Province, many merchants selling lighting appliances put power-saving lamps and LED lights on, and placed them neatly in the counter display area. The entire market did not see the “shadow†of incandescent lamps. “The incandescent lamps are cheap, but they buy very few people.†Mr. Li has been doing lighting business in this market for some years. He admits that the price of incandescent lamps is very low, but the life is not long, the energy saving effect is poor, and it has already been eliminated. edge. Today, more and more citizens will choose energy-saving lamps or LED lights. Talking about the sales status of incandescent lamps, Mr. Li said that many merchants have inventories of incandescent lamps, and occasionally there are customers who buy them, which are mostly used for factory lighting and farmer lighting. The most popular ones are 60-watt, 100-watt and above incandescent lamps. . He said: "The Zhangjiakou lighting market is like this. Some merchants are still selling incandescent lamps, but the demand is getting less and less, and the profits are not high. It is a matter of time before they are eliminated."
In other lighting markets, salespeople recommend energy-saving lights or LED lights to guests. "In the past two or three years, energy-saving lamps and LED lamps have gradually replaced incandescent lamps, which has become the mainstream of the market." A lighting market salesperson said that the previous purchase of incandescent lamps was based on the wattage price, but now its sales have fallen sharply. Very few people have been interested. Some merchants simply unify the price, regardless of the power size, the price is 2 yuan. Energy-saving lamps and LED lamps range from 3 watts to 75 watts and above, depending on the wattage price. "Equivalent wattage, energy-saving lamps, LED lights are several times more expensive than incandescent lamps or even dozens of times, but the public considers that power saving and durability, most will tend to the former." The salesperson said.
According to industry insiders, although incandescent lamps have already been labeled as “retirementâ€, there is still a certain market because of their low prices. With the deepening of the concept of environmental protection and energy conservation, energy-saving lamps and LED lamps with energy saving, long service life and high cost performance will fully cover the market, and incandescent lamps will not escape the fate of “delistingâ€.
Channel is the foundation of enterprise development
National policies have brought excellent development opportunities for LED manufacturers, but how to develop, there is still no conclusion in the market. Experts believe that the breakthrough of enterprises lies in channel construction. "The channel is king, there is no channel, and even the best lights can not be sold to consumers. Without channel promotion, LED lighting will not be popular even by 2020."
However, the current industry situation is not optimistic. Establishing a brand is the first step in building a channel. But looking at the entire LED lighting industry, it is truly a well-known LED brand that can be called out by consumers. This shows that many LED companies are not aware of the importance of the brand effect, or still do not know how to shape the brand. This is especially true for SMEs. "Why Levi's jeans can sell hundreds or even thousands of dollars, and ordinary brands can only sell more than 100 or even lower, which is the brand effect."
The biggest market for LED lighting is in civilian use. The most concentrated places are lighting markets, home stores, lighting stores and other places. If LED companies want to do a good job in channel construction and increase their visibility, the layout of these places is of paramount importance. However, many companies focus on lighting engineering. Although the project profit is much higher than the channel sales, the current situation of lighting projects is difficult to alleviate, and “the small projects in large projects can't do it. The small projects have no influence and do not help the brand promotionâ€.
In addition, some LED lighting companies are also facing risks from the export to the domestic market. The number of export orders is large and does not pay attention to the brand's popularity and influence in China. As long as the certification is complete and the price is reasonable, the purchase and sale contract is easy to achieve. However, with the increasingly severe European debt crisis, many pure export LED companies cannot fully adapt to the domestic marketing model after the transformation. The LED market is being reshuffled, and a vibrant and cruel LED lighting channel battle is about to kick off. According to McKinsey data, from 2010 to 2016, the global LED lighting market share will increase from 7% to more than 40%. By 2020, the LED lighting market will have revenues of nearly 65 billion euros, accounting for nearly 60% of the global lighting market. The scale of China's semiconductor lighting products market alone has reached more than 20 billion yuan, and will rise to 50 billion yuan to 60 billion yuan in two or three years.
At present, the mainstream of the lighting market is fluorescent lamps (also known as fluorescent lamps, which are filled with argon and mercury vapor). It is about 75% more energy efficient than incandescent lamps, but its service life is still limited, generally not exceeding 10,000 hours. Moreover, the environmental pollution caused by metallic mercury in fluorescent lamps is also a problem that cannot be solved.
Market reaction is beginning to emerge
A few days ago, when reporters visited the lighting market, they had vaguely felt the power of policy. Even in the second and third tier cities, there are still sporadic sales in the incandescent market, but sales have been greatly reduced. Energy-saving lamps and LED lamps have gradually become the protagonists of the lighting market.
In the Zhangjiakou Century Wholesale Market in Hebei Province, many merchants selling lighting appliances put power-saving lamps and LED lights on, and placed them neatly in the counter display area. The entire market did not see the “shadow†of incandescent lamps. “The incandescent lamps are cheap, but they buy very few people.†Mr. Li has been doing lighting business in this market for some years. He admits that the price of incandescent lamps is very low, but the life is not long, the energy saving effect is poor, and it has already been eliminated. edge. Today, more and more citizens will choose energy-saving lamps or LED lights. Talking about the sales status of incandescent lamps, Mr. Li said that many merchants have inventories of incandescent lamps, and occasionally there are customers who buy them, which are mostly used for factory lighting and farmer lighting. The most popular ones are 60-watt, 100-watt and above incandescent lamps. . He said: "The Zhangjiakou lighting market is like this. Some merchants are still selling incandescent lamps, but the demand is getting less and less, and the profits are not high. It is a matter of time before they are eliminated."
In other lighting markets, salespeople recommend energy-saving lights or LED lights to guests. "In the past two or three years, energy-saving lamps and LED lamps have gradually replaced incandescent lamps, which has become the mainstream of the market." A lighting market salesperson said that the previous purchase of incandescent lamps was based on the wattage price, but now its sales have fallen sharply. Very few people have been interested. Some merchants simply unify the price, regardless of the power size, the price is 2 yuan. Energy-saving lamps and LED lamps range from 3 watts to 75 watts and above, depending on the wattage price. "Equivalent wattage, energy-saving lamps, LED lights are several times more expensive than incandescent lamps or even dozens of times, but the public considers that power saving and durability, most will tend to the former." The salesperson said.
According to industry insiders, although incandescent lamps have already been labeled as “retirementâ€, there is still a certain market because of their low prices. With the deepening of the concept of environmental protection and energy conservation, energy-saving lamps and LED lamps with energy saving, long service life and high cost performance will fully cover the market, and incandescent lamps will not escape the fate of “delistingâ€.
Channel is the foundation of enterprise development
National policies have brought excellent development opportunities for LED manufacturers, but how to develop, there is still no conclusion in the market. Experts believe that the breakthrough of enterprises lies in channel construction. "The channel is king, there is no channel, and even the best lights can not be sold to consumers. Without channel promotion, LED lighting will not be popular even by 2020."
However, the current industry situation is not optimistic. Establishing a brand is the first step in building a channel. But looking at the entire LED lighting industry, it is truly a well-known LED brand that can be called out by consumers. This shows that many LED companies are not aware of the importance of the brand effect, or still do not know how to shape the brand. This is especially true for SMEs. "Why Levi's jeans can sell hundreds or even thousands of dollars, and ordinary brands can only sell more than 100 or even lower, which is the brand effect."
The biggest market for LED lighting is in civilian use. The most concentrated places are lighting markets, home stores, lighting stores and other places. If LED companies want to do a good job in channel construction and increase their visibility, the layout of these places is of paramount importance. However, many companies focus on lighting engineering. Although the project profit is much higher than the channel sales, the current situation of lighting projects is difficult to alleviate, and “the small projects in large projects can't do it. The small projects have no influence and do not help the brand promotionâ€.
In addition, some LED lighting companies are also facing risks from the export to the domestic market. The number of export orders is large and does not pay attention to the brand's popularity and influence in China. As long as the certification is complete and the price is reasonable, the purchase and sale contract is easy to achieve. However, with the increasingly severe European debt crisis, many pure export LED companies cannot fully adapt to the domestic marketing model after the transformation. The LED market is being reshuffled, and a vibrant and cruel LED lighting channel battle is about to kick off. According to McKinsey data, from 2010 to 2016, the global LED lighting market share will increase from 7% to more than 40%. By 2020, the LED lighting market will have revenues of nearly 65 billion euros, accounting for nearly 60% of the global lighting market. The scale of China's semiconductor lighting products market alone has reached more than 20 billion yuan, and will rise to 50 billion yuan to 60 billion yuan in two or three years.
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