LCD splicing brand oligarch era is inevitable in the future development

In 2008 and 2009, many of the country's big brands and local brands entered the commercial big screen. This emerging market has become a very strong "industry trend." With the addition of LG, the current LCD splicing market has formed a situation in which the three major panel makers are in the three major camps. For now, 47-inch and 60-inch splicing products have also been widely favored by manufacturers and have been launched Products, so that the entire LCD splicing market products into a truly diversified era. This will inevitably make the entire market more competitive. The industry believes that the future of LCD splicing will enter the oligarchy of a brand.

Due to product features, display effects and other aspects, LCD splicing products are superior to the traditional monitoring screen and TV wall; at the same time, the purchase cost of LCD splicing products is continuously reduced, and it can well meet emerging markets such as security monitoring and commercial reality. Drive the AV market into a broader civilian and semi-civilian display market. Therefore, in addition to sharing the traditional control room market with the rear projection DLP, the current market competition is more to develop emerging markets.

From another point of view, in the short term, a large number of enterprises will participate in the price war with quick success and instant success. However, I believe this process will not last long. There are two main reasons.

1. The customer's demand is not a single screen, but a screen-based system and technical solution, which most new participating companies cannot provide. LCD splicing display system is not a TV, but there is a certain level of professional IT products, in the follow-up competition, the company's technical strength will be one of the major competitive advantages;

2. The lack of orderly control of DID's screen distribution system on the market is the main reason for the uneven quality of LCD splicing screens and price confusion. In the middle of this year, LG chose to conduct strategic cooperation with Dehao Technology and exclusively operate LG Electronics' leading 47-inch LCD splicing products. The market has an important choice. At the same time, Dehao provides to the market not only distribution, but a systematic operation system, which ensures maximum win-win results for users, integrators, engineers, upstream suppliers and manufacturers, and thus promotes the industry to continue to maintain a stable and healthy environment. Development, to eliminate the current market price confusion, product proliferation, supplier vicious competition and other issues.

How does the product size diversification influence the development of the industry?

The diversification of product size can better meet the diversified application environment, facilitate customer choice, and is more conducive to the development of the LCD splicing industry. At the same time, the diversification of product size also means the rapid development of the industry, which means that the industry has obtained more capital and technology, and continues to improve the product line. With the diversification of products, narrower seams, LED backlights, high brightness and other new technologies have been developed and applied, and the products will be more mature. Finally, the diversification of product sizes will impact the high-end market for LCD splicing products and traditional products. The rear projection DLP product has laid the foundation for sharing the control room market, and has also created conditions for satisfying emerging markets such as security and commercial displays.

From the display effect, the unit size is larger, the screen grid is reduced, and the display effect is also better. I believe that the 47-inch and 60-inch LCD splicing products are the future trend.

With the refinement of industry applications, display vendors began to transition from a single product provider to a more comprehensive solution provider. In the future development of the market, how will the position of the role of the firm change? Will there be stronger and stronger people, and the weak will be unable to survive? Companies with comprehensive solutions capabilities have an advantage in the competition. With the refinement of the application, the customer's requirements are no longer a common product solution, and more tends to combine the application schemes of business efficiency improvement and function realization. In this way, the industry-wide, industry-wide differences continue to increase.

In the past two years, with the rapid development of the digital signage market, many large-screen display manufacturers have begun to “grasp the ground” in the field of digital signage. What are the advantages of large-screen display manufacturers in the field of digital signage? For the digital signage market, what form will your company promote in the future? Is it a suitable partner in the field of digital signage, or will it independently develop some digital signage products that are more market-specific?

The digital signage market is one of the important potential markets for the flat panel display market.

The flat panel display products represented by liquid crystal splicing and plasma splicing are the preferred display terminals for the digital signage market. Its display area, resolution, display effect, signal access and processing capabilities, etc. are all unmatched by the single-screen application in the current digital signage market. With the further decline in product costs, I believe this trend will become a reality. If you pay attention to overseas and focus on Hong Kong and other regions, you will see more and more application cases.

The big screen shows the work that the manufacturer is engaged in, is to do the most professional display and the most professional signal processing, including control command center, dispatch command center, remote video conference and so on. Relatively speaking, there is a good foundation for solving the technical problems in the digital signage industry. At the same time, the large-screen display vendors have established a stable cooperative relationship with the upstream suppliers, which is also conducive to their participation in the digital signage market.

For the digital signage market in 2011, the traditional digital signage vendors seem to be a bit boring. On the contrary, large-screen manufacturers are relatively more active, which makes people feel a bit bizarre. How to promote cooperation between large-screen display manufacturers and digital signage manufacturers is the key to digital signage market development. Both have their own experience and advantages. When the digital signage industry has grown from an independent display, a simple information display, a small network structure to a large screen display, a complex signal display, and a complex network structure, the two industries have come together to become inevitable. .

The flat panel display products represented by liquid crystal splicing and plasma splicing represent the future of the display field. Currently, the main driving force comes from the large-screen display manufacturers that occupy market resources, and they promote flat panel spliced ​​display products to enter the control room market. Security market, commercial display market, conference room market and other market segments are relatively active and normal.

China is one of the largest display markets in the world and its demand for social life and commercial applications such as public facilities, commercial advertising, and command and control are also growing. How to seize the opportunities in the commercial display field for a time has become the key to the success of traditional display manufacturers.