On April 17th, local time, the TCL & Neymar Global Launch Conference was held in Sao Paulo, Brazil. At the press conference, TCL awarded Neymar a seal symbolizing the identity and responsibility of the “Global Brand Ambassador”. At the same time, based on the TCL refrigerator washing machine in March this year, the brand strategy was completely upgraded to “free pollution +” and smart health “air-cooled”. +" The new pollution-free drum washing machine and integrated inverter air-cooled refrigerator were unveiled at the press conference. Neymar and the guests gathered together to experience the wisdom and health experience brought by TCL refrigerator new innovative products on the spot; during the conference, TCL×Neymar theme advertisement was strongly exposed in the global 13 city shopping district, from the Brazilian conference to the world. Around the world, TCL officially started its global sports marketing campaign in the World Cup.

Just as Neymar has a skilled dribbling technique, precise ball control, positioning ability, and imaginative passing skills, this is similar to the ultimate product power pursued by TCL refrigerator washing machines. Neymar said at the press conference: Over the years, I have been honed on the football field, and I have been asking myself to dare to break through and work hard. The TCL refrigerator washing machine dares to dare to adhere to this spirit, we have the same philosophy and pursuit; In recent years, TCL refrigerator washing machine through the continuous product and technology innovation, through the product practical scene, the ultimate product experience and the target user group to interact and communicate, for the user's healthy life to comprehensively enhance the core competitiveness of the product and enhance the global influence.

TCL pollution-free washing machine 100% free of dirt

TCL's global brand ambassador, Neymar, experienced TCL's new all-touch, non-fouling drum washing machine, which praised TCL's efforts in the innovation of washing machine pollution-free technology. The TCL washing machine eradicated the secondary pollution of the washing machine for three years. Breaking through the traditional technical barriers and changing the internal structure of the washing machine, in 2016, the first category of pollution-free washing machine was first created, and the technological innovation will lead the needs of the times, completely isolate the dirt, germs and heavy metal pollution in the washing machine, and let the users bid farewell to the secondary pollution of the laundry; 2017 In March of the year, the first non-pollution bucket in the barrel washing machine became the founder of the free sewage system solution. The standard of the pollution-free washing machine standard, the first featured certification winner of the China Light Industry Federation, dared to Dare to adhere to the spirit of the enterprise to practice the big country brand ; in March 2018, the brand strategy was completely upgraded to “free pollution +”, the new TCL pollution-free drum washing machine was introduced, which achieved 100% health and pollution-free washing, allowing users to wash clothes every time. Renewed.

In daily life washing, there is more than one kind of material that needs to be free of dirt, so that the germs are completely eliminated, and “all-round pollution-free” will completely eliminate fixed pollutants (filaments, hair, metals, oxides, etc.) and germs. (Bacterial microbes) to achieve 100% health care. “The whole process is free of pollution”, it provides users with a convenient washing process. There is no need for separate procedures in the washing process, ubiquitous pollution-free effect, easy to achieve complete pollution-free, so that users feel relieved, every time is brand new Laundry experience. And "life-free pollution-free" is the eternal health care, TCL washing machine in the product life cycle, from purchase to use, no matter the length of time will always be free of pollution, will not be contaminated in use, truly , free of pollution every moment, to achieve every moment of health care.

On the pitch, speed is one of the important criteria for measuring excellent players. The speed of Neymar is obvious to all, and the innovation of TCL pollution-free washing machine is like Neimar; this is because TCL pollution-free washing machine adopts the first low temperature. Quick-drying condensing type washing and drying machine, double-layer high-efficiency metal condenser, realizes 40-minute speed-washing and drying one-two-piece shirts, 40-minute speed drying, ie, quick-drying, 2 shirts, 26-minute speed drying; The drying temperature realizes 50 degree low temperature drying and care, so that the clothes can be refined and cleaned even in the low temperature drying process, even the materials such as wool, down, silk.

On the other hand, TCL pollution-free washing machine adopts motor and fan BLDC double frequency conversion technology, which can support long-term efficient operation of washing machine, and its service life is up to 20 years. TCL pollution-free washing machine has 45 decibel washing and quiet, and it is safer and safer to live.

TCL refrigerator or Cheng Nei Mare preferred to provide a full range of health preservation

As the global football star TCL global brand ambassador Neymar pays great attention to daily diet health; for the natural management of natural and nutritious food, TCL integrated frequency air-cooled refrigerator gives the best technical solution. TCL refrigerator has been deeply cultivated by its pioneering integrated air-cooling technology for 18 years. It has comprehensively upgraded the healthy storage of ingredients in 18 years, from antibacterial door handles, antibacterial door seals to internal AAT health and wisdom system, to create the wisdom of shopping for three meals a day. Healthy air-cooled home; one-piece good frequency conversion to achieve 2 minutes of rapid cooling 1 ° C, lock the fresh ingredients, full space permanent AAT negative oxygen ion fresh-keeping technology, providing 360 degrees of dust, deodorization, sterilization, fresh care for the ingredients Maintenance, to achieve fruit and vegetable 7-day water retention rate of more than 90%, with dry and wet partitions, 3 ° C maternal and child area, -1 degree fish meat thermostatic lock fresh area, red wine tea health products special food storage area, to achieve ingredients from "simple storage" to "Storage Maintenance" upgrade.

TCL refrigerator not only stops the preservation, but also mentions the health management plan of the food, just like an international football superstar has the top strength from speed to all-round; in order to completely solve the refrigerator health problem, inside the refrigerator, TCL refrigerator adopts AAT intelligent sterilization system, through AAT+ smart wind combination can actively remove 91.17% E. coli in the refrigerator; external use anti-mildew grade 1 antibacterial door seal, the antibacterial rate of Escherichia coli and Staphylococcus aureus can reach 99%; in addition, the external handle The anti-mildew grade 1 silver ion antibacterial handle is used to achieve sterilization and does not harm normal cells. The multi-antibacterial protection not only targets the ingredients in the refrigerator, but also pays attention to the two processes of storing and taking from the refrigerator, and truly protects the healthy life of the users in the whole space and the whole chain.

This time, TCL and Neymar not only let Chinese users, but also let global users deeply understand the innovative products of TCL refrigerator washing machine, and then realize the value of TCL ice washing products for healthy living, so that more users can understand and Cognitive TCL refrigerator washing machine, strong and speed up the global layout, for the user's healthy life.