Kodak shares 130% after Kodak released "Kodak Coin" based on blockchain technology, closing at $6.8

On Tuesday, the century-old Kodak also rushed to release the "Kodak Coin" based on blockchain technology. After the announcement, Kodak's share price soared 130% to close at $6.8.

For Kodak, this company must be familiar to everyone. It is the undisputed overlord of the film era, and it is also the memory of countless people. At the same time, its ending is also very sad.

Due to the double squeeze of Fujifilm and digital photography technology, Kodak's revenue in 1997 dropped sharply to $14.36 billion, a drop of more than 10%. Although it finally launched its own digital camera in line with the trend, the emergence of smart phones completely ruined Kodak's chance to regain its glory.

In 2013, Kodak sold more than 1,100 patents to companies such as Apple, Samsung, and Facebook. The company also completed restructuring in the same year, and the Kodak era ended.

Although Kodak is now shrinking into a "small company" with a market value of less than one billion dollars, it is not willing to be partial, and there is still a glimpse.

Since there are many places in the blockchain technology that have not been verified, whether this technology is an opportunity for change or a bubble still has no clear conclusion. At this time, the risk is greater.

However, it is precisely because of this mystery that the valuation of services or virtual currency based on this technology can be soared. For example, in the past few days, the RRCoin of Renren.com and the player currency of Qianlei (chain gram) have been discussed. The stock prices of these two companies have increased to varying degrees.

It is reported that Kodak's Kodak coin is "a picture-centric cryptocurrency that will help photographers and agencies have more control over image copyright management." At the same time, the company also launched KodakOne, a photo ownership management platform supported by blockchain technology, which is the token used internally by the platform. KodakOne will provide photographers with a digital book of ownership of both old and new photos, creating a new economic form for photographers to trade and receive payments at KodakOne.

However, although it looks good, but in the current "cotton currency" flooding, the wounds of Kodak's blockchain that has not healed the wounds seem to be not simple. The US technology media The Verge also commented that Kodak proposed Blockchain platforms and digital currency scenarios sound good, but it's unclear why a photographic equipment company needs to use blockchain to achieve its goals, rather than using social media platforms.

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