Whether traditional lighting companies enter the LED is ripe or not
At the "2010 China (Shanghai) International Hotel and Architectural Lighting Exhibition" held at the end of March, the traditional commercial lighting boss NVC Lighting fully displayed LED indoor lighting products in hotel bedrooms, living rooms, conference rooms, etc.; At the 2010 Frankfurt Lighting Fair in Germany, Philips displayed LED city life lighting “sets†covering homes, outdoor shops, offices, etc.; at the Guangzhou International Lighting Exhibition held in June, Foshan Lighting, the king of Chinese incandescent bulbs High-profile launch of LED lighting products, and said that it will further increase investment, focus on LED lighting projects...
It is undeniable that from the international lighting giants, the domestic traditional lighting bosses to the unknown foundry small businesses have begun to pay attention to and invest in LED projects. "The current lighting exhibition should be called the LED application promotion exhibition, and about half of them are LED displays." A representative of a traditional lighting company that participated in many lighting exhibitions this year said, "The trend of LED is unquestionable, market signals. More and more intense, this situation also makes us have to enter the LED lighting."
With the decline in the price of LED chips, the reduction of the cost of LED lighting products, the implementation of government energy-saving policies, the development of LED technology, the possibility of LED products being included in government procurement plans, and many other traditional lighting companies have cut into LEDs. market. According to the survey, 30% of traditional lighting companies have taken practical actions to increase their efforts to develop, sell and promote LED products. However, 70% of traditional lighting companies are still optimistic about LEDs, but they still maintain a calm attitude in specific actions.
At present, LED products are still in the introduction stage in the market. Most consumers know little about LEDs; LED products are expensive, and they are very passive in terms of price competition with ordinary light sources, and lack complete standard reference, and their quality is uneven. The impact on retail is huge, restricting its wide-ranging promotion in the market... These factors have led many traditional lighting companies to think that this is not the best time to enter the LED market.
“Even for traditional lighting companies that have already cut into LED lighting, some are not spared. On the one hand, they are left-handed and right-handed. These manufacturers are pushing LED lighting for various reasons, and they are constantly increasing their core products. And the improvement of the performance of traditional lighting products with major profit sources; on the other hand, the current LED cost is still high, the more LED lights are produced and sold, the lower the marginal benefit may be, the traditional lighting enterprises also develop relatively LED Limited, the possibility of thunder and rain is small." Professor Yang Zhengming, a famous lighting expert in China, said in an interview.
However, compared with previous years, it is an indisputable fact that more and more traditional lighting companies have cut into LEDs. What are the advantages of these old traditional lighting companies in entering LED lighting? "The brand advantage of traditional lighting companies cannot be ignored, but the tradition Lighting manufacturers have not occupied the advantages of channel and opportunity in LED.†Yang Zhengming said that LED is now developing mainly in the fields of landscape lighting and backlight display. The technology is mature, the advantages are obvious, and the application is extensive. Some have been occupied by some old LED companies that have the advantage of taking the lead. In terms of LED high-power general lighting, due to factors such as price and consumer perception, it is still mainly a commercial lighting channel, so traditional lighting companies may not have an advantage.
Nowadays, traditional lighting companies that have cut into LEDs have focused on their breakthroughs. "LED lighting has no complete standard specifications in China. The industry threshold is not too high. It is better to use product promotion." The representative of the company interviewed said that LED is gradually mature in the field of home applications, such as chips, drivers, overall light efficiency, color temperature, etc., and the professional home market has broad prospects, so strategically it is a good Opportunity.
In today's energy-saving and environmentally-friendly climate, traditional light sources will be replaced by energy-saving light sources. Traditional lighting companies have paid attention to and invested in LEDs, which is an irreversible trend. However, many international lighting companies are not eager to sell LED products while paying much attention to the future of LED lighting market, but more to promote the overall construction or system manufacturing concept of their home environment, which is also the international lighting. The "replacement of lights - change of ideas - for the world" advocated by manufacturers, in this regard, the strength of domestic traditional lighting manufacturers may wish to learn more.
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