Interview: Ma Rui, National Sales Manager of Sylhe Lighting (Photo)

Syler Lighting believes that in the field of architecture and landscape lighting, there are not many people who have heard of the company. However, for Sile's development process, product positioning, development strategy, etc., how many people know? In order to let everyone know more about Syler, Aladdin Lighting Network reporter interviewed Ma Rui, the national sales manager of Sylhe (Foshan) Lighting Co., Ltd., to tell us the answer.

Reporter: Dear Ma, thank you very much for accepting the interview with Aladdin Lighting. Can you tell us about the development of Syler with our netizens?

Ma Zong: Syler was formerly known as Jiguang (Foshan) Lighting Co., Ltd. The industry is familiar with the name Jimei. Jiguang (Foshan) Lighting Co., Ltd. was founded in 1993 by Nanfang Baojian Group in Nanhai. In July 2007, Jiguang (Foshan) Lighting Co., Ltd. implemented a strategic transformation, relocated and changed its name to Sier (Foshan) Lighting Co., Ltd. In the past 16 years, the CLI brand has been familiar with the field of landscape lights, such as the first imported Chinese ball cover (PC ball or PMMA spherical lampshade), the secondary reflection garden lamp, commonly known as the reflector, and the multiple-split lawn lamp. . The CLI has gradually established the first brand in the field of landscape lights in the industry, and its quality is best known. In addition, the industry is familiar with the CLI is the Italian SIMES China distributor.

Reporter: Can you introduce your personal experience?

Mr. Ma: I joined Vermont in 1997 to work on the sale of light poles and started to contact the lighting industry. After that, I worked as a deputy general manager of a large-scale lighting engineering company in Guangzhou. I mainly distributed lamps of international brands such as PHILIPS, GE, HOLOPHONE, etc., and participated in the earliest lighting project in Guangdong. Joined Syler Lighting in 2007.

Reporter: What is the current marketing strategy of Syler in the Chinese market? Compared with other peers, what are the different marketing ideas of Syler? What are the effects you expect to achieve?

Ma Zong: In 2007, Jimei changed its name to Syler and moved the site to expand the plant to 10,000 square meters. At the same time, the company invested a large amount of money in research and development and production equipment, as well as research and development engineers, and strategic transformation. Syler's current strategy is to become the first brand in the field of outdoor lighting and landscape lighting in China through completely independent research and development. Through nearly one and a half years of hard work, the company's engineers and technicians have been able to give full play to domestic advanced research and development equipment, such as optical photometers, temperature risers, IP and salt spray test equipment, to ensure that newly developed products are domestic. Leading.

Unlike other peers, Syler first identified the high-end building in outdoor lighting and landscape lighting. Its products are distinguished from traditional outdoor lighting applications by the development of architectural outdoor lighting products. For the lighting and lighting market development concept, and the strong target regional distributors, Syler insists on cooperation with them and seeks common development, rather than cooperation on a scale or purely project basis. In addition, Syler focuses on innovation in marketing tools. This year, Syler will have a series of operations, and cooperation with Aladdin is part of it.


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