Sink dishwasher inventor Fang Tai launched a patent defense war expert called for protection innovation
At the two national conferences being held, the protection of intellectual property rights, especially patent rights, has become one of the hot topics of discussion among NPC deputies and CPPCC members. Many representatives said that protecting intellectual property rights is to protect innovation.
At the same time as the delegates called for the protection of intellectual property rights, on March 8th, at the China Home Appliances and Consumer Electronics Show (AWE) in Shanghai, a number of companies released to the market a sink dishwasher similar to the one. In this regard, Fang Tai’s statement that the damage caused by plagiarism to consumers, enterprises and industries, as well as the damage caused to the spirit of innovation, will never tolerate and tolerate. According to a person close to Fang Tai, the reporter has recently initiated a patent lawsuit against five related companies.
The kitchen appliance market needs to regulate competition
With the continuous upgrading of consumption, the high-end kitchen appliance market is developing rapidly, but homogenization is still a chronic illness that plagues the innovation and development of the kitchen appliance industry. Especially in the sink dishwasher products that have changed the washing habits of thousands of people in the country, the performance is more prominent.
In 2015, after the kitchen appliance company Fangtai released the sink dishwasher with 22 invention patents, the dishwasher market dominated by foreign brands was quickly broken, which drove the rapid growth of the whole Chinese dishwasher industry, especially into the After the second half of 2016, the local brand Fangtai sink dishwasher market performed strongly. In the following year, the dishwasher market added 19 new brands.
Huge market opportunities have induced some brand plagiarism. During the 2018AWE period, a number of companies introduced products that mimicked the sink sink. A variety of sink dishwashers, from the design to the core principle, structural design, and function selling point, are very similar to Fangtai's sink dishwasher with invention patent and intellectual property. An observer in the home appliance industry believes that counterfeit products are not only insecure in quality, but also directly hurt Fang Tai and the well-established awareness of the entire dishwasher market.
According to Sun Liming, vice president of Fangtai Group, the Fangtai sink dishwasher, which has more than 40 invention patents, was developed by Fang Tai over five years and visited thousands of Chinese families. During this period, a large number of tests and experiments were carried out. It was introduced to the market; in the following three years, the product has undergone several upgrades and has been continuously improved and improved.
China Fortune.com understands that although the imitation products currently launched can be imitated in appearance, the actual functional effects have yet to be further tested by the market. If consumers lose confidence in the product due to product defects, it will have a very negative impact on the future development of the entire market.
Many representative members suggested strengthening the protection of corporate innovation and intellectual property rights
"Innovative patents are plagiarized, hurting not only the interests of enterprises, but also undermining the innovation environment and innovative spirit of the entire industry and society." Cai Jinxi, a member of the National Committee of the Chinese People's Political Consultative Conference, said that some unscrupulous enterprises use product designs and products similar to those of brand enterprises. Names, product identifications, etc. for counterfeiting, counterfeiting, fake and true, shoddy, so that consumers are likely to be confused when buying, harming the interests of consumers, but also caused unfair competition in the industry, disrupting market order. The reason is that the illegal cost of bad merchants is too low.
"Protecting intellectual property rights is to protect innovation. This is an important aspect of shaping a good business environment." Zhao Wen, member of the National Committee of the Chinese People's Political Consultative Conference and vice chairman of the Jiu San Society, also called for intellectual property protection at the two sessions. In order to solve the bottleneck of the existing intellectual property management system, she suggested speeding up the establishment of the State Intellectual Property Office to unify and centrally manage patents, trademarks, copyrights and other matters.
In addition, the Central Committee of the Democratic National Construction Organization also submitted a "Proposal on Further Improving the Protection System for Intellectual Property Rights", suggesting that the legal system for intellectual property protection should be further improved, the construction of intellectual property administrative management and law enforcement systems should be promoted, and the administrative protection and judicial enforcement of intellectual property rights should be promoted. Protect the organic connection and optimize the social environment for intellectual property protection.
National plus patent protection to support corporate rights
"Advocating an innovative culture and strengthening the creation, protection and application of intellectual property rights" is a major part of the spirit of the 19th Party Congress. At the two sessions this year, the protection of intellectual property rights, especially patent rights, was not only a hot topic on behalf of the committee members, but also entered the government work report.
In the opinion of intellectual property expert Guo Minsheng, intellectual property is a heavy weapon for enterprise innovation, economic upgrading, and the rise of the country. This year, as the tenth anniversary of the promulgation and implementation of the Outline of the National Intellectual Property Strategy, the punitive damages system will be improved, which will effectively protect the enthusiasm of market entities for innovation. Intellectual property expert and lawyer Shao Ying of Beijing Dongwei Law Firm further believes that by using judicial administrative resources to effectively protect the innovation subject and obtain greater benefits, it can stimulate the innovation enthusiasm of the whole society, promote mass entrepreneurship and innovation. Improve the comprehensive competitiveness of China's enterprises and industries; if the innovation results of market entities are not effectively protected, it will inevitably affect the original driving force of market entities.
For the sink dishwasher is frequently plagiarized, Sun Liming, vice president of Fangtai Group, also said that whether it is for the protection of its own intellectual property rights or the protection of the spirit of innovation, it is necessary to pick up legal weapons, maintain corporate innovations, and guide the industry. healthy growth.
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