On October 27, 2018, Midea Refrigerator teamed up with JD.com to create a pop-up store with the theme of "Smell and See Fresh Secrets" in Heshenghui, Beijing. Through blindfolded guessing of ingredients, flower arrangement teaching, creative fruit plate challenge and other forms, the new concept of "fresh" life is conveyed to consumers. In addition, two new products of Midea refrigerator dual-conversion mocha brown were also displayed on the spot. Through "zero distance" contact, they showed the public a new modern and intelligent way of life.
It is understood that Midea refrigerators innovate and break through the concept of "preservation". In daily life, people use the simple action of "smell" to judge whether the ingredients are fresh, which has opened a new differentiated marketing method. "Smell and see fresh" can touch the senses of consumers even more. Previously, in the marketing of this year's 618, the online promotion of Midea refrigerators can be said to be deeply rooted in the hearts of the people. Through the launch of novel forms such as the H5 of the Scent Research Institute and the advertisement song "Smell and See Fresh", the distance between Midea refrigerators and consumers has been narrowed. . Today, by creating a pop-up store with the theme of "smell and see fresh secrets" at the online celebrity check-in points, a wave of attention has also been set off offline. Different forms of online and offline campaigns have made the theme of "smell and see fresh" more easily recognized by everyone. This series of operations of Midea refrigerators is unique in the industry and has achieved good results.
At the event site, Midea refrigerators brought two new dual-conversion mocha brown products: BCD-525WKPZM (E) and BCD-408WKGPZ (E). Both refrigerators have a stylish appearance in Mocha Brown, with innovative glass panels, which are both scratch-resistant, easy-care and long-lasting. In addition, the refrigerator is also equipped with a platinum deodorization device, which absorbs and decomposes odors, keeping the storage environment fresh and natural. Compared with the previous generation ion deodorization device, it has a faster and more comprehensive deodorization experience. Only the freshness of the ingredients.
As the post-80s and 90s become the main force of consumption, the market for smart technology products is getting bigger and bigger. Young people are more concerned about the fashion features and high quality of products. The brand information conveyed by the theme of "Smell and See Freshness" of Midea refrigerators extends from the freshness of ingredients to lifestyle and attitude. It not only allows you to see and smell freshness, but also wants you to meet freshness. It has resonated with young people; coupled with the fashionable and luxurious appearance, it has become the preferred brand of young people.
At this event, Midea Refrigerator launched bold and innovative products, which well met the needs of consumers. At the same time, it demonstrated Midea Refrigerator's industry-leading confidence and strength in the field of preservation technology and smart refrigerators, as well as Midea's "creating beauty for mankind". life" concept.
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