2018 shared car market research report
The concept of the concept of shared car has already appeared in the 1940s, when Switzerland, Japan and the United Kingdom all had a form of car sharing in a short time. But at that time, technology was backward, automakers opposed sharing, and encouraged everyone to buy their own cars, and then they would not. Today, sharing the economy, the shared car has re-entered everyone's life. The emergence of shared cars has positive significance for traffic congestion, energy conservation and emission reduction, and air pollution mitigation. Together with the background of intelligent era, finding cars and payments becomes more convenient and smart, and shared cars have a real sense of existence. .
The analysts of the Speedway Research Institute collected and organized the relevant data of the domestic shared automobile industry in 2017 and early 2018, and cooperated with users to analyze and discuss the development trend of the domestic shared automobile industry.
Market size in 2020 may exceed 10 billion mark
The shared car project is different from other shared products and is more difficult to operate and is a heavily funded project. The sharing of bicycles and shared charging treasures has already achieved scale in the near future. Sharing cars requires heavy capital investment, and it also needs to solve the problem of car rental points. Therefore, sharing cars always feels tepid. In 2017, the size of the shared auto market was less than 1 billion yuan. However, under the series of preparations during the year, the industry will see rapid growth in 2018. It is expected that this year will be the fastest growing year for the market. 2018 The post-growth rate will tend to be flat. According to the data, after 2020, the size of the shared car market will break through the 10 billion mark.
EVCARD's download volume leads
As for the download volume of shared car apps, as of the beginning of February 2018, EVCARD reached 4.406 million times, followed by GoFun and 3.392 million times. The difference between the two is small. Compared with the first half of 2017, EVCARD and GoFun have doubled their downloads and have gained a foothold in the industry. The development of the up-and-coming TOGO Tour song is also worth looking forward to, and the best performance in the second-tier echelon. At this stage, the promotion of shared cars is not comprehensive enough. Many people lack sufficient understanding of shared cars, and the number of potential users is far more than the number of APP downloads.
Financing events in the past six months
The reason why the shared car will usher in the outbreak in 2018 is because most of the financing events are concentrated in this stage. In the second half of 2017 and early 2018, many brands completed huge financing. PonyCar completed the C round of 250 million yuan financing, creating a record of financing in the industry. In 2018, it will also be a watershed in the sharing of the automotive industry. The strong, the weak, and the brands that can continue to support the funds will dominate the competitive landscape.
The distribution of car rental points is too rare to hinder users
Through user research, the factors that limit users' use of shared cars are obtained. There is no resettlement point in the vicinity is the primary factor. In other words, the shared car does not form a scale. Finding the right place to settle in a crowded city is not easy, and the cost and venue are challenges. If the user is too far away from the shared car placement point, they may choose another alternative. Therefore, the next step for sharing a car is to have a comprehensive layout, preferably a fragmented layout. Instead of placing multiple vehicles in one location, it is better to reduce the number of placement points to increase the number of placement points. In addition, the trouble of returning to the car is also a problem worthy of attention. Because there are too few resettlement points, it is inconvenient to return the car, which may result in a low cost performance.
Additional business enhances attractiveness
The main competitors of shared cars are online cars and taxis. As a means of travel, shared cars must be able to join additional services, creating a unique competitive advantage and adding value. For those who do not have a driver's license or can't drive on their own, they can consider launching a driver service. Just like a takeaway rider, a shared car can also arrange a driver's job to take care of some users' needs. It is understood that a large part of users who use shared cars are Self-driving crowds, 22% of users hope that shared cars can provide travel consulting services, such service extensions can attract more users to use shared cars; navigation systems and free WiFi are hardware-based services, and shared cars will gradually improve this Series of business.
Analysts at the Speedway Research Institute believe that the current user penetration rate of shared cars is not high enough, and it is still in the initial stage of popularization, but it may not be universal. The cost of sharing a car is very high. In the stage where the scale of profit has not yet been realized, the investment is far from enough, and no investor will accept such a challenge.
Secondly, the parking problem is very tricky. Taking the shared bicycle as a guide, the shared car will also appear to be indiscriminate. Once the chaos is over, many problems will immediately come, such as parking fees. There is also a common pain point for shared products, which is health problems. The cleaning process in the car is time-consuming and labor-intensive.
Many problems are waiting to be solved, and the regulatory system and operating system are also in the process of perfection, but we have reason to believe that this is only an initial challenge, and will be solved one by one as development progresses. However, at present, the road is still far away. Â
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