In 2017, smartphones will grow by only 33.4% compared with last year.

According to a recent study by global market research firm JI Bang Consulting, the growth momentum of smartphone mobile memory capacity has been suppressed under the aggressive price increase of mobile memory this year. It is estimated that the 2017 mobile phone mobile memory average stand-alone The amount has been revised from 3.7GB to about 3.2GB, which is only 33.4% higher than last year.

Wu Yating, a smart phone analyst at Jibang Consulting, said that the average memory capacity of global smartphones in 2016 was about 2.4GB. This year, led to the mainstream application of LPDDR4, it is expected to grow substantially, but the mobile memory has not stopped because of the mobile memory. Signs, mobile phone brand factories consider the cost structure, thus delaying the expansion of mobile memory capacity.

Wu Yating analyzed that, regardless of performance requirements or consumer preferences, smartphone brands have the need to continuously expand the capacity of stand-alone devices, especially for non-Apple camps and Android-based brands.

In terms of performance, due to the open system features of Android, the operation speed will gradually decrease after using the mobile phone for a period of time. Therefore, from the perspective of product design, it is effective to put in a mobile memory with sufficient capacity in the stage of designing the mobile phone. The way the user experiences.

From the consumer's point of view, especially for consumers in mainland China, the focus of their consideration of purchase is not only the performance of the mobile phone processor, but also the built-in memory capacity of the mobile phone.

Therefore, in recent years, the growth of memory capacity of smartphones is much higher than that of other products such as tablets. Many high-end smartphones have been equipped to 4GB to 6GB, which is equivalent to the current mainstream notebooks.

However, the number of smartphone brands is now more than 30, and the competition is fierce. Except for Samsung and Apple, which enjoy huge economic scale and rich profits, if the annual shipments of other brands do not exceed 40-500 million units, they will fear Faced with the problem of profitable space compression.

Most smartphone brands are forced to slow down the growth rate of stand-alone capacity in the face of rising memory prices and increased pressure on the cost structure.

The trend of memory price increase has also caused certain cost pressure on iPhones with more than 200 million units shipped annually.

Wu Yating said that due to the DRAM oversupply situation is expected to continue for a full year, Apple is considering the cost structure and avoiding the difficulties of supply chain management, setting the new iPhone OLED memory capacity to 3GB capacity, while the LCD models are maintained at 5.5. The inch is equipped with 3GB and 4.7-inch with 2GB.

Therefore, this year's Apple's stand-alone capacity growth comes from a higher proportion of 3GB applications, and the 4GB model is expected to wait until 2018.

Wu Yating further pointed out that after the mobile memory became the mainstream of DRAM applications, the growth of smart phones and the growth of stand-alone capacity are closely related to the supply and demand situation of DRAM.

Therefore, this wave of price increases not only tests the supply chain management capabilities of various smart phone brands, but also makes smaller brands face more heavy cost pressures.

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