Has the decline of the Japanese home appliance industry been voluntarily abandoned or eliminated?
OFweek smart home network news Japan's rapid decline in home appliance companies, it seems for the rise of Chinese companies in the global market to make room for market. However, whether China can grasp this opportunity is yet another problem. Recently, the old Japanese consumer electronics giant Toshiba has exposed a huge loss of 4.9 billion U.S. dollars, and Canon has also been forced to begin its transition from B2C to B2B market. Sharp, after being acquired by Foxconn, is losing money and making losses through its own decline. When all home appliance companies in Japan are going down, Chinese home appliance companies are planning ahead and hope that they can do a good job.
From Panasonic, Sanyo, Hitachi, Toshiba, to Canon, Nikon, Japan's consumer electronics companies to decline is inevitable in the era of change. Japanese companies have had a fascinating view of the global market in the 1980s and 1990s, especially in the Chinese market. Local Home Appliances are mainly for working-class consumers, while Japanese goods are high-end big brands, and they have become the first choice for high-end consumers. . It can be said that the current success of Japanese companies in the global market is based on the huge demand of the Chinese home appliance industry and the absence of local companies.
This "missing place" is quickly compensated by the increasingly powerful Chinese companies. Today, the development of China's home appliance industry is based on the wisdom and strength of Chinese companies, on the one hand, and the outward transfer of Japanese technology on the other. In recent years, home appliance giants such as Toshiba, Sanyo, and Sharp have all sold their home appliance business to Chinese companies. This group phenomenon cannot be separated from the problems of Japanese companies themselves.
From the perspective of Japanese corporate culture, the high concentration of power is a big problem. Taking the “Toshiba falsification†incident as an example, even if Toshiba’s bottom-line personnel knowingly “false accounts†would have a devastating effect on the brand, it will be difficult to change the will of the superior. In this way, no matter whether it is a problem in the company or the development strategy is biased, the grassroots opinions It's hard to make an impact and you can only work hard.
At the same time, Japanese home appliance companies are pursuing technological upgrading and neglecting the attention of the market and user needs. Take Foxconn's recent acquisition of Sharp as an example, in the LCD panel research and development excellence, introduced four primary color LCD TVs, indium gallium zinc-zinc liquid crystal thin film transistor display technology. However, the pursuit of scientific research by enterprises is not necessarily the demand of consumers. It is not necessarily the demand of the market. The excessive pursuit of hardware research and development has made Sharp's market competitiveness become declining.
For a long time, China, as the largest overseas market for Japanese home appliances, has gradually lost its position in the face of the increasingly powerful Chinese home appliance companies and its innovative marketing model, and it has become increasingly difficult to grasp the complicated market environment. Take Panasonic’s Chinese companies as an example, their strategic direction is basically that of Japanese executives, and Chinese employees are guilty of being insulting, shifting the strategic direction of Japanese companies and directly leading to low morale and low marketing innovation.
Of course, there are still many reasons for the decline of Japanese home appliance companies, such as the concentration of power, the re-emphasis on technology, and the inability of overseas distribution to do as the Romans do. However, for Chinese companies, these are early warnings that Chinese home appliance companies are facing or are about to face these problems. Today, China's home appliance companies are facing or are facing these problems. They must take precautions to take the initiative to change, and step out of a trap to avoid the development of Japanese companies. Develop new roads.
SHENZHEN CHONDEKUAI TECHNOLOGY CO.LTD , https://www.siheyidz.com